“…Tremendous anecdotal and empirical evidence indicates that similarity breeds attraction. This phenomenon -dubbed the similarity effect -has been evidenced using personality traits (e.g., Banikiotes & Neimeyer, 1981;Bleda, 1974), attitudes (e.g., Byrne, Baskett, & Hodges, 1971;Tan & Singh, 1995), physical attractiveness (e.g., Peterson & Miller, 1980;Stevens, Owens, & Schaefer, 1990), and hobbies (e.g., Curry & Emerson, 1970;Werner & Parmelee, 1979), and has been documented in both laboratory manipulations (e.g., Byrne & Nelson, 1964;Storms & Thomas, 1977) and field investigations of existing relationships (e.g., Amos, 1971;Carli, Ganley, & Pierce-Otay, 1991). Based largely on the strength of the laboratory data, Byrne and Rhamey (1965) labeled the positive linear relationship between the proportion of similarity and attraction the law of attraction, and bolstered by hundreds of subsequent replications of the similarity-attraction relationship, researchers came to regard the similarity effect as a fundamental rule of attraction (e.g., Berscheid & Walster, 1978;Byrne, 1971).…”