2022
DOI: 10.1080/14413523.2022.2038922
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Toward a better understanding of core and peripheral market demand for women’s spectator sports: An importance-performance map analysis approach based on gender

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Cited by 9 publications
(5 citation statements)
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“…In professional team esports, team ID is primarily created and formed through the use of online platforms, such as social media, online forums, and chat, where they can connect with those like-minded and engage in discussions about their favorite teams (Qian et al, 2022b; Watanabe et al, 2021). The creation of team ID in esports is unique when compared to traditional sports, where the physical presence of a team and its supporters is more tangible (e.g., geographic location, physical presence) (Delia & James, 2018).…”
Section: Discussionmentioning
confidence: 99%
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“…In professional team esports, team ID is primarily created and formed through the use of online platforms, such as social media, online forums, and chat, where they can connect with those like-minded and engage in discussions about their favorite teams (Qian et al, 2022b; Watanabe et al, 2021). The creation of team ID in esports is unique when compared to traditional sports, where the physical presence of a team and its supporters is more tangible (e.g., geographic location, physical presence) (Delia & James, 2018).…”
Section: Discussionmentioning
confidence: 99%
“…Promotional materials and social media marketing campaigns targeting fans could use emotive language and imagery to emphasize the positive emotions evoked in their previous experiences with the team. Both virtual rewards (e.g., avatar skins, in-game currencies) and physical items (e.g., league, team, or esports game related giveaways) could be given out using social live streaming gamification features to visibly award role model fans who promote positive engagement and interactions (Qian et al, 2022b). These might gradually become the norm, replacing abusive behaviors and creating a healthy and more inclusive climate for everyone.…”
Section: Discussionmentioning
confidence: 99%
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“…It is necessary to analyze the benefits and drawbacks of the research object, assess the significance and satisfaction performance of various indicators or dimensions of indicators, and then provide more scientific optimization methods. IPA analysis is crucial for the development of people-oriented settings since it disrupts the unidirectional design mechanism and fosters close communication between designers and users [34]. An IPA analysis often uses a four-quadrant analysis graphic to show the relative value and satisfaction of different metrics.…”
Section: Importance-performance Analysis (Ipa)mentioning
confidence: 99%