Tourists’ waste reduction behavioral intentions at tourist destinations: An integrative research framework

Wang, Shanyong; Ji, Chuwei; He, Haonan; Zhang, Zengtian; Zhang, Leiyong

doi:10.1016/j.spc.2020.12.010

Cited by 53 publications

(58 citation statements)

References 58 publications

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“…The finding of Meng et al (2020) also showed that travelers' awareness of consequences influence the attitude and subjective norm in volunteer tourism. Some research also confirmed that the AC will positively affect attitudes and SN by studying residents' participation in environmental governance (Wang et al, 2021). Studies with the theory of green purchase behavior found that if awareness of consequences was high, the attitude toward green purchase also high (Han, 2020).…”

Section: Integrating Theory Of Planned Behavior and Norm Activation M...mentioning

confidence: 82%

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

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Hikers’ intention for pro-environmental behavior (PEB) directly affects the sustainable development of protected areas, but few studies have been conducted from the perspective of theoretical integration. This study explores the intention of hikers’ PEB from the perspective of individual hikers, based on the theory of planned behavior and norm activation theory. Researchers surveyed 456 hikers in Wuyishan National Park, and the data analysis method employed was structural equation modeling. The results demonstrate that the model integrating TPB and NAM was accepted of hikers’ PEB in national park, and for the hiker, internal demand was found to precede external stimulus for their behavior. The study sheds light on how to better comprehend and advocate for PEB in national parks.

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Section: Integrating Theory Of Planned Behavior and Norm Activation M...mentioning

confidence: 82%

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Sun

Zhang²,

Guo³

et al. 2022

Front. For. Glob. Change

View full text Add to dashboard Cite

show abstract

“…That is, when people believe that the responsibility is ascribed to themselves, they will tend to engage in waste reduction behavior [ 42 ]. Wang’s study showed that when tourists deem that they should be responsible for the negative consequences of waste generated by themselves at tourist destinations, they will be more likely to feel the moral obligation to reduce waste [ 43 ]. Judith et al conducted many studies about residents’ acceptance of energy policies, citizens’ behavior of blood donation, etc.…”

Section: Literature Review and Hypothesis Developmentmentioning

confidence: 99%

Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory

Wang

et al. 2022

IJERPH

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Based on norm activation theory, a research framework was built to explore the food waste reduction behavior when consumers eat out. The framework included behavior intentions and four psychological factors: awareness of consequence (persons understanding that actions have consequences), ascription of responsibility (duty to respond), self-efficacy (belief in own skills and capacity), personal norm (individuals’ values to act by socially accepted rules and reduce food waste as a code of conduct and moral obligation). A total of 514 samples from different regions of China were collected through an online survey platform, and the research framework was tested by applying structural equation modeling (SEM). This study found that ascription of responsibility and self-efficacy can effectively activate personal norm to reduce food waste. Personal norm and self-efficacy had a significant positive effect on behavior intentions to reduce food waste. Specifically, self-efficacy had the greatest effect on personal norm, followed by ascription of responsibility, and on behavior intentions to reduce food waste, followed by personal norm. Interestingly, while ascription of responsibility and self-efficacy had an impact on personal norm, awareness of consequence did not significantly influence personal norm to reduce food waste, suggesting that emotional factors are more likely to trigger personal norms that motivate consumers to take action to reduce food waste than cognitive factors. Based on the findings, several suggestions are provided for more effective interventions by restaurants to promote food waste reduction behavior, such as information intervention strategies, displaying information related to food consumption, and reducing the size of plates for some meals.

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“…Han et al [ 50 ] also supported the NAM sequential mediator model in the context of green restaurants. Wang et al [ 51 ] investigated tourists’ waste reduction behavioral intentions at tourist destinations using the NAM. Kim et al [ 21 ] used this framework to predict consumers’ pro-environmental behavior in reducing food waste.…”

Section: Literature Review and Hypotheses Developmentmentioning

confidence: 99%

NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants

Joo

Lee

Hwang

2022

IJERPH

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The movement toward smart farming, which has productivity and eco-friendly roles, is emerging in the foodservice industry in the form of indoor smart farm restaurants. The purpose of this study was to investigate the consumer decision-making processes in the context of indoor smart farm restaurants. The investigational framework was designed around the norm activation model (NAM) and the theory of planned behavior (TPB), with the moderating role of age. In particular, this study merged NAM and TPB to assess the effect of awareness of consumption consequences on consumers’ attitudes as well as the role played by subjective norms in the formation of personal norms. Data were collected from 304 respondents in South Korea. As a result of structural equation modeling, the proposed hypotheses of causal relationships were generally supported, excluding only the relationship between subjective norm and behavioral intention. The moderating role of age was identified in the relationships between (1) subjective norm and attitude, and (2) personal norm and behavioral intention. This study presents not only theoretical contributions as the first empirical study on consumer behavior in the context of indoor smart farm restaurants but also presents practical suggestions from the perspective of green marketing.

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Tourists’ waste reduction behavioral intentions at tourist destinations: An integrative research framework

Cited by 53 publications

References 58 publications

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Hikers’ pro-environmental behavior in national park: Integrating theory of planned behavior and norm activation theory

Understanding Consumers’ Food Waste Reduction Behavior—A Study Based on Extended Norm Activation Theory

NAM and TPB Approach to Consumers’ Decision-Making Framework in the Context of Indoor Smart Farm Restaurants

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