Tourists’ negative emotions: antecedents and consequences

Sun

et al. 2023

Purpose This study aims to examine the empirical linkages among emotional experiences, national identity and behavioural intentions for red tourism in China. Design/methodology/approach Partial least squares structural equation modelling was applied to data from two rounds of surveys of 1,095 on-site visitors to Zunyi and Yan’an, two well-known red tourism cities in China. Findings Emotional experiences significantly affect national identity, with positive emotions significantly affecting national identity. Positive emotions also significantly influenced behavioural intentions, national identity positively influenced behavioural intentions and national pride mediated the relationship of “positive emotion → behavioural intentions”. In addition, previous experience played a moderating role in the relationship of “positive emotion → national pride”. Originality/value This research produced new insights on red tourism emotional experiences by clarifying its types, connotations and influences. It contributes to a better understanding of national identity antecedents and outcomes in red tourism. Findings revealed the significant role of red tourism in cultivating national identity and provide implications for academic research and practical development of red tourism.

Section: Resultscontrasting

confidence: 88%

Red tourism in China: emotional experiences, national identity and behavioural intentions

Sun

et al. 2023

“…The coefficient value is -0.4574, and thus a 1% increase in violent crime can cause tourist arrivals to drop by 0.4574% in the short run. The results indicate that safety is a basic feature of successful tourism in Malaysia, and that failing to provide a secure environment can compromise future arrivals (Kim et al, 2021). The results are in line with earlier evidence in the case of South Africa (Garidzirai, 2021).…”

Section: Resultssupporting

confidence: 85%

The Impact of Violent Crime on Tourist Arrivals in Malaysia

SHAARI¹,

RAFEI²,

NANGLE³

et al. 2022

GTG

The tourism industry plays an important role in boosting economic growth, providing job opportunities, and reducing the poverty rates in many countries. For this reason, the factors influencing tourism should be investigated, to ensure continued growth within the industry. Few studies had examined the effect of violent crime on tourist arrivals and price competitiveness in Malaysia. An increasing criminal activity and a rise in prices may discourage tourism arrivals. This paper applies an autoregressive distributed lag (ARDL) model to estimate Malaysia's determinants of tourism arrivals, on the period from 1986 to 2016. Tourism demand is modeled as a function of economic growth, tourism accommodation, prices (proxied by exchange rates and inflation), unemployment, and the crime index to proxy criminal activity in Malaysia. The results showed that inflation can reduce the number of tourists in the long run and in the short run. Similarly, the results also show that a higher exchange rate and violent crime index can reduce the number of tourists visiting Malaysia in the short run. Economic growth can attract more tourists to Malaysia in the long run.These findings are important for the formulation and implementation of policies. The Malaysian government should combat violent crime in the first place to prevent any reduction in tourist arrivals. Increasing government expenditure on national security could lead to a reduction in the violent crime index, thus increasing the number of tourist arrivals in Malaysia.

“…Further, negative emotions cause customer brand disidentification, provoking NWOM (Anaza et al, 2021). Emotions can further be classified as agnostic and retreat (Kim et al, 2022). Agnostic sentiments include anger, irritation, and frustration, and retreat emotions are fear, and helplessness.…”

Section: Dimensions Of Nwom and Newommentioning

confidence: 99%

Four decades of negative word‐of‐mouth and negative electronic word‐of‐mouth: A morphological analysis

Kalro

2023

Int J Consumer Studies

Customers voice their negative brand experiences to their family and friends in the form of negative word‐of‐mouth (NWOM). Web 2.0 enables the sharing of NWOM in electronic format on various social media sites, online customer review forums, and blogs, which is known as negative electronic word‐of‐mouth (NeWOM). Researchers need to study the spread of NWOM/NeWOM to prevent adverse consequences for companies and suggest an optimal response for its redressal. Existing literature review studies have focused on word‐of‐mouth (WOM) and electronic WOM (eWOM) and have considered both positive and negative WOM and eWOM concurrently. Past literature reviews have captured the breadth of the WOM domain, ignoring the depth. This research article contains a review of 282 journal papers capturing the depth of the extant literature by focusing solely on ‘negative’ WOM and eWOM (NWOM and NeWOM), and presents a broad view of the NWOM and NeWOM domains using morphological analysis (MA). This will help to conceptualize and categorize the existing state‐of‐the‐art literature into broad dimensions and identify future research opportunities. The MA framework helps to bifurcate this literature into the following four dimensions: (i) nomenclature of NWOM and NeWOM, (ii) antecedents of NWOM/NeWOM, (iii) impacts of NWOM/NeWOM, and (iv) prevention and recovery response to NeWOM. Further dissection of these four dimensions leads to 15 sub‐dimensions and 217 variants. Combinations of the 217 variants enable the identification of 550 novel future research opportunities in the area of NWOM and NeWOM.