“…Various research strands have explored peoples' perceptions of the different domains of a place (place image serves as an umbrella term encompassing the different image domains used in the literature) including studies on product-country image (Elliot & Papadopoulos, 2016;Marcoz, Melewar, & Dennis, 2016;Roth & Diamantopoulos, 2009), image of a place to live in (Stylidis, Sit, & Biran, 2016) and tourism destination image (e.g. Ageeva & Foroudi, 2019;Gkritzali, Gritzalis, & Stavrou, 2017;Lee, Lee, & Lee, 2014;Cherifi, Smith, Maitland, & Stevenson, 2014). Extensive academic interest in this field is justified as image is known to guide and shape behaviour by providing a cue for information processing (Nadeau, Heslop, O'Reilly, & Luk, 2008), considered a powerful tool to enhance a place's competitiveness in the market (Foroudi, Akarsu, Ageeva, Foroudi, Melewar, & Dennis, 2018).…”