Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia

Cruz, Francisco González Santa; Gallo, Luz Stella Pemberthy; López‐Guzmán, Tomás; Gálvez, Jesús Claudio Pérez

doi:10.1080/1743873x.2019.1692854

Cited by 14 publications

(9 citation statements)

References 52 publications

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“…This model is used in scientific literature. For example, Cruz et al (2020) On the contrary, with this study, we can say that the motives for a tourist in deciding to travel to an ICH destination are heterogeneous (Cruz et al, 2020;Pérez-Gálvez et al, 2019). These reasons have been classified into three dimensions: hedonic, cultural, and convenience.…”

Section: Discussionmentioning

confidence: 85%

“…The analysis carried out in this research intends to contribute to a better understanding of tourists that participate in an event recognized as an ICH, taking into consideration that for different, recent pieces of research (among others, Cruz et al, 2020;López-Guzmán et al, 2018;López-Guzmán, Torres, et al, 2019), the motivations they present are similar to those recognized for tourists who visit a destination specifically recognized as a WHS. In other words, could WHSs and ICHs be related to tourism in the same way?…”

Section: Introductionmentioning

confidence: 99%

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Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)

et al. 2021

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United Nations Educational, Scientific and Cultural Organization (UNESCO) recognizes various historical sites as world heritage sites (WHSs). A historical heritage represents the cultural tradition of people, to whom it grants the essence of their diversity. In 2003, UNESCO expanded the area of cultural protection to include other heritage assets known as “intangible cultural heritage” (ICH). The Fiesta of the Patios celebrated in the city of Córdoba (Spain) was recognized as an ICH by UNESCO in 2012. The problem this research analyzes is studying and understanding whether the tourists who participate in an event registered as an ICH have the same motivations as the tourists who visit a specific WHS have. This research is thus to find out the segmentation of tourists who wish to discover ICHs using two models: Poria et al. and McKercher. On the basis of this segmentation, four groups of tourists of WHS were identified: alternative, cultural, emotional, and heritage. In addition, in this research, three motivational dimensions were detected when visitors decide to attend the Fiesta of the Patios: hedonic, cultural, and convenience.

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Section: Discussionmentioning

confidence: 85%

Section: Introductionmentioning

confidence: 99%

Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)

et al. 2021

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“…McKercher's model can also be found in studies such as that of Nguyen and Cheung [3] to segment tourists who visit Hue City (Vietnam); that of Chen and Huang [56] who analyzed cultural tourism in China; that of Gonzalez et al [57] to segment the tourists in an intangible heritage setting, i.e., the Holy Week processions in the city of Popayan (Colombia).…”

Section: Tourist Segmentationmentioning

confidence: 99%

“…In this way, it is possible to differentiate between visitors who do not relate to their legitimate heritage, visitors who want to complete and deepen their knowledge of their heritage, and, finally, visitors who are unaware of their own heritage when visiting a place. The Poria model has been used in various research works, such as that of Pérez-Gálvez [57] and Gonzalez et al [57], allowing for the segmentation of tourists based on heritage destinations. It is also important to mention the segmentation of Ramires et al [38], who, based on the historical city of Porto (Portugal), introduced two elements: Culture and leisure and economic value.…”

Section: Tourist Segmentationmentioning

confidence: 99%

Perception, Motivation, and Satisfaction of Female Tourists with Their Visit to the City of Cordoba (Spain)

et al. 2020

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The cultural and historical heritage of a city is a major resource for attracting tourists. Therefore, determining how to perceive and identify the characteristics of persons visiting a locality attracted by its heritage is relevant for the purpose of better meeting their expectations and needs. This research focuses on understanding the perceptions, motivations, and satisfaction of women visiting Cordoba (Spain). Thus, on the basis of a questionnaire completed by women visiting Cordoba between the months of June and November 2019, statistical analysis was conducted. Using various multivalent case-grouping techniques, segments of tourists holding similar perceptions of cultural heritage were detected. Moreover, non-parametric statistical techniques highlighted significant differences between the valuations obtained in the various segments. This analysis exposed a segment of women who, known as absorptive tourists, are characterized by a high cultural motivation to visit the city of Cordoba linked to the heritage sites they have visited. The conclusions obtained herein should be useful for adjusting the city’s provision of tourism services to satisfy the demand of female tourists visiting the city.

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“…In this context, ethnic cultural festivals that are arranged by or for ethnic groups in Western multicultural societies have been touched by the research that has considered such festivals as a means for faster social and cultural integration of immigrant groups in these societies (see e.g., [7][8][9][10]). A new research area on cultural festivals is research on those festivals that have a link to UNESCO's list of protected Intangible Cultural Heritage of Humanity (see e.g., [11,12]); a list with high international recognition. The following festival study has a link to UNESCO's list of Intangible Cultural Heritage of Humanity on one side, and on the other a link to international migration and ethnic issues in Western multicultural societies.…”

Section: Introductionmentioning

confidence: 99%

Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting

Abbasian

Lundberg

2020

Sustainability

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This exploratory research seeks to gain insight into the visitors of Persian Fire Festival in Stockholm, their motivation, level of satisfaction and loyalty to the festival. The overall methodology is mixed methods consisting of participant observation and 280 completed online surveys including close-ended and open-ended questions. A Grounded theory analysis has been employed. The most important reason behind the participation has been to strive for the recognition of ethnic cultural identity; to keep the ancient culture alive; to maintain their ancestors’ legacy and transfer it to the next generation. Most of the visitors experienced positive feelings, showed satisfaction and loyalty, believed that the festival fulfilled their expectations and it should be celebrated officially every year. A minority showed dissatisfaction mostly due to the lack of accessibility to the event venue and might are not loyal to the festival. The first conclusion here is that these motivators are totally different than those mentioned by earlier research (e.g., escape, socialization, novelty, rest, prestige, excitement). Even though the desire to preserve the ancient culture and tradition is very strong, a lack of accessibility to the venue would constitute disloyalty and a barrier to re-attend in such a festival.

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Tourist segmentation in an intangible heritage setting: the Holy Week processions in the city of Popayán, Colombia

Cited by 14 publications

References 52 publications

Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)

Segmentation of Tourists That Participate in a Cultural Event: The Fiesta of the Patios in Córdoba (Spain)

Perception, Motivation, and Satisfaction of Female Tourists with Their Visit to the City of Cordoba (Spain)

Between Fire and Ice: Experiences of the Persian Fire Festival in a Nordic Setting

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