Tourist Satisfaction: An Analysis of Push and Pull Factors - A Case of Qatar Tourism

Abstract

In the light of rising competition in providing tourism experience amongst Gulf Cooperation Council (GCC) and countries, how efficient Qatar has been in creating tourist satisfaction and tourist motivation in order to create tourist loyalty and promote tourism to global standards. Measuring tourist satisfaction plays an important role in marketing tourism products and services. The purpose of this study is to examine the push and pull factors of tourists visit; their motivation and the activities carry out at the destination. This study explore to understand what comprises tourists are satisfied to transmit their positive experience to third persons as well as repeating their visit to Qatar. The result was drawn from questionnaire survey of 494 international visitors who visited Qatar in 2018. The data were analyzed using matrices which shown the mean scores of expectations, the mean score of experience and the mean of difference between experience and expectation scores. The mean scores of expectation were then plotted against experience in a two dimensional map for positive and negative attributes. The t-test was performed to identify the significant result of each attributes at 1:1000 levels. The findings provide Qatar Tourism Authorities with insights about the level of satisfactions among international tourists and call for better improvements strategies for future tourism development in Qatar.

Exploring Antecedents of Destination Loyalty: A Comprehensive Analysis of Island Destination Image, Brand Awareness and Satisfaction

“…Tourist Satisfaction and Destination Loyalty: Understanding and measuring tourist satisfaction hinges significantly on various influential elements, including cultural and demographic factors, tourist behavioral traits, destination qualities, and travel information, among others (Shahrivar, 2012;Prasad et al, 2019). The importance of satisfaction in forecasting future tourist needs and desires has been underscored by several studies (Balderas-Cejudo & Patterson, 2023;Gibson & Yiannakis, 2002;Jani & Han, 2014;Tran & Ralston, 2006).…”

“…In addition, Ramesh and Jaunky (2020) posit that tourist satisfaction plays a pivotal role in assessing the effectiveness of marketing strategies as it influences choice, consumption of products and services, and the decision to revisit. However, defining tourist satisfaction within the tourism sector continues to be a subject of extensive debate (Prasad et al, 2019). Tourist satisfaction at a specific destination can be influenced by a myriad of factors, including pre-existing and in-trip expectations and the perceived service quality experienced by the tourist (Xingjun, 2022).…”

Place identity as a mediator between motivation and tourist loyalty in ‘red tourism’

“…There exist a great many published articles on tourist loyalty [7][8][9], as its driving mechanism has garnered extensive attention from scholars. Studies have shown that tourist motivation [10,11], perceived value [12,13] and destination attachment [14] affected their behavioural loyalty, while satisfaction [15,16], tourist destination identification [17,18], destination trust [19], destination image [20], customer participation [9,[21][22][23][24][25][26] and brand reputation [7,8,27] affected tourists' attitudinal loyalty. However, existing research on tourist loyalty principally focuses on hotels [28,29], leisure tourism [30], heritage tourism [31] and popular tourist destinations [32,33] rather than red tourism.…”

An Influence of Social Distance on Tourist Decision-Making Process: A Case of Tourists Visiting the Maasai Mara National Game Reserve

“…In other words, CLT offers an explanation as to how psychological distance is traversed from a person's standpoint to enable decisions and plans concerning distal objects. Since tourism involves choices about distal objects (destinations) this study intends to investigate the effect of the social dimension of psychological distance on the tourists' decision-making process (Prasad, 2019;Kumar et al, 2016).…”