Abstract:This article identified the motivations of national and foreign tourists who visited the Tatacoa desert in Colombia, based on the theory of push and pull motivation factors. For the above, a quantitative instrument was built - Likert-type survey - made up of nine dimensions, between push and pull factors. In this regard, reliability was measured with Cronbach's Alpha and validity through Confirmatory Factor Analysis, both of which were satisfactory. The construct was evaluated through a structural equation mod… Show more
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