Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation

Suhartanto, Dwi; Brien, Anthony; Primiana, Ina; Wibisono, Nono; Triyuni, Ni Nyoman

doi:10.1080/13683500.2019.1568400

Cited by 178 publications

(177 citation statements)

References 36 publications

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“…Loyalty refers to "a deeply held commitment to rebuy or repatronize a preferred product/service consistently in the future" [70] (p. 34). Unquestionably, loyalty is a salient element of market destination success as well; for this reason, a vast amount of tourism literature is dedicated to understanding how destination loyalty is formed [1,72,73]. There is explicit consensus among tourism researchers that destination loyalty may be dichotomized into the attitudinal and behavioral components.…”

Section: Destination Loyaltymentioning

confidence: 99%

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

Yunduk

Kim

2020

Sustainability

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With the growth in opportunities for amateur athletes to participate in competitive events, a major challenge for policy-makers of a sporting destination is to understand the role of small-scale recurring sporting events in attracting tourists and the variables that influence active sport tourist behavior. Thus, the purpose of this study was to investigate structural relationships between emotional experiences, perceived value, tourist satisfaction, and destination loyalty within the context of small-scale recurring sporting events by adopting stimulus–organism–response theory. Construct validity of the measurement scale was verified by confirmatory factor analysis, factor loadings, average variance extracted, and construct reliability. Reliability of the measurement scale was verified by Cronbach’s alpha analysis. A structural equation modeling test with maximum likelihood estimation was used to examine structural relationships between variables in the proposed model by analyzing responses of 301 survey participants. Results showed positive impacts of (a) emotional experiences on functional value and emotional value, (b) functional value on tourist satisfaction and destination loyalty, and (c) tourist satisfaction on destination loyalty. The results of this study: (1) show it is meaningful to include emotional experiences in examining active sport tourist behaviors; (2) confirm that both small- and large-scale sporting events should be considered as effective marketing strategies aimed at improving tourist satisfaction and destination loyalty; and (3) provide the effectiveness of applying an extended stimulus–organism–response framework in investigating sports-tourist behavior.

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Section: Destination Loyaltymentioning

confidence: 99%

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

Yunduk

Kim

2020

Sustainability

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“…As a consequence, conceptualizing loyalty only either from the attitudinal or behavioral perspective is questionable (Suhartanto, Brien, Primiana, Wibisono, & Triyuni, 2019), and hence required to follow the approach covering both aspects of customer loyalty (Shankar & Jebarajakirthy, 2019). In particular, the approach of loyalty conceptualization is more relevant and important in the retailing platform since retail operation encompasses both goods and services (Dick & Basu, 1994).…”

Section: Customer Loyaltymentioning

confidence: 99%

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

et al. 2020

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The philosophy of a free‐market economy has encouraged enormous consumption, which has redefined the customers' perception of value (hedonic and utilitarian) and loyalty even in a developing country. To maximize their consumption level, customers, in many instances, prefer hedonic value to utilitarian value and demonstrate limited loyalty to any brand. This study investigated the Millennials customers' preference between hedonic value and utilitarian value and its impact on loyalty, in the context of a developing country which adopts a combination of capitalist and control economy. Data were collected from customers from the retail industry and were analyzed with PLS‐SEM technique. The findings suggest that, in the developing economy, Millennials prefer hedonic consumption value, which is related to their loyalty and corporate image of the store.

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“…As an "individual's cognitive-affective state derived from a tourist experience" (del Bosque & Martin 2008, p. 553) tourist satisfaction has been studied by marketing scholars in the psychological context. They agree that this concept is complex, encompassing not only cognitive and affective aspects but also physiological and psychological elements (Suhartanto et al, 2019).…”

Section: Tourist Satisfaction and Behavioral Intentionsmentioning

confidence: 97%

The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions

Lončarić¹,

Prodan²,

Bagarić³

2019

CEBR

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This paper contributes to the debate about the relationships among tourism experience cocreation, satisfaction with vacation experience, satisfaction with the impact of vacation on overall life, life satisfaction and behavioral intentions. The main purpose of this paper is to point out the importance of tourist engagement in the co-creation of the vacation experience and the impact of satisfaction with that experience on life satisfaction and behavioral intentions. A survey was conducted on a convenience sample of 263 international tourists who visited several tourist destinations in Croatia. To test the proposed model, partial least squares structural equation modelling (PLS-SEM) was employed. It has been established that co-creation of tourism experience significantly contributes to the satisfaction of tourists staying in a destination, which has a positive effect on life satisfaction and future behavioral intentions.

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Tourist loyalty in creative tourism: the role of experience quality, value, satisfaction, and motivation

Cited by 178 publications

References 36 publications

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

Understanding Active Sport Tourist Behaviors in Small-Scale Sports Events: Stimulus-Organism-Response Approach

Millennials' preference of hedonic value over utilitarian value: Evidence from a developing country

The Relationship Between Tourism Experience Co-Creation, Life Satisfaction and Behavioural Intentions

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