Tourist experiences in Rural Tourism: A case study from Puglia Region

Experiential consumption of a South African wine farm destination as an agritourism attraction

“…The third group of studies looked at demand and supply of visitors’ experiences, their motivation to seek farm tourism holidays (Ingram, 2002), and their visit’s overall experience on satisfaction and loyalty (Kidd et al, 2004; Miró and Caruso, 2017). Kidd et al (2004) proposed guest activity groupings, namely, passive recreation, farm activities, and active recreation.…”

“…While the literature on agritourism and wine tourism is extensive, the majority of the studies have focused on specific aspects of the farms or the regions in which they are located. Most of the studies have not addressed these tourism destinations as holistic tourist attractions that typically include inherent or exhibited natural or cultural value, historical significance, natural beauty, and other added amenities that create an overall leisure and amusement experience (Alonso and Liu, 2011; Kidd et al, 2004; López-Guzmán et al, 2014; Miró and Caruso, 2017). In addition, while the collection of studies includes both qualitative and quantitative contributions, the measurement tools used to capture visitor experiences have been based largely on input from visitors, farmers, and experts in the specific research setting rather than on theory.…”