Tourist Engagement and Perceived Naturalness: Unveiling the Pathways to Sustainable Tourism and Purchase Intentions in Vertical Farming
Yuxin Chen,
E Huang,
Peizhou Huang
Abstract:With sustainable tourism and escalating food demands, vertical farming emerges as a pivotal innovation that bridges agricultural sustainability and tourism. This paper explores the role of tourist engagement at vertical farms in promoting sustainability awareness, altering perceptions of naturalness of vertical farm agricultural products, and shaping purchase intentions for these products. Utilizing Consumer Socialization Theory (CST) as a framework, the study delves into how tourist engagement at vertical far… Show more
Set email alert for when this publication receives citations?
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.