Tourism Products and Services in Bangladesh: Challenges and Suggestions

Alauddin, Md.; Dipu, S. M. Mokaddes Ahmed; Uddin, Mohammad Rahim

doi:10.1007/978-981-33-4279-8_20

Cited by 5 publications

(5 citation statements)

References 2 publications

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“…Mamun [14] stated that the most important part of tourism should be rural tourism because it has the best resources of nature and traditional archaeology. Alauddin and Uddin [15] pointed out that the tourism industry can add value to the country's economy if an effective strategic marketing plan can be developed and implemented to sell the products to its huge target market. Sraboni Bagchi [16] the tourism industry contributes a standard amount of money to the economy of Bangladesh.…”

Section: Literature Reviewmentioning

confidence: 99%

Challenges and Expectations of Tourism Industry in Bangladesh: A Study on Burichang and Kasba Sub-districts of Cumilla and Brahmanbaria Districts

Islam

Hossain

2023

SAJSSE

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Cucculelli and Goffi [1] stated that one of the industries with the highest growth rates worldwide is tourism, which provides the majority of developing nations with their primary source of foreign money. Bangladesh's tourism industry has immense potential to make it to the top of the tourist priority list. Ahmed, et al., [2] pointed out that in the context of global tourism of developing countries, Bangladesh, which offers a variety of natural variations, such as mountainous areas, sea beaches, mangrove forests, and many historical sites, has a tremendous amount of potential. Tourism provides advantages, which contribute to poverty reduction, by providing employment opportunities for local people. Tourism can contribute value to the Bangladeshi economy if a competent marketing plan and strategy are developed and implemented. The main objectives of this research were to review existing and unexplored tourist attractions, analyse locations, identify major benefits and challenges, evaluate the overall tourism industry, explore relevant employment opportunities, assess economic growth, and identify required development. The study area was Burichang and Kasba sub-districts of Cumilla and Brahmanbaria Districts. The information for the study was gathered using both primary and secondary data; the primary data was gathered by using the personal interview with using close-ended questionnaires that were from sample 82 domestic tourists and 18 related to different commercial activities that are related to these tourist places. Stratified random sampling method was used to meet the objectives. Data was analyzed using frequency analysis, percentage and descriptive statistics, with the help of Microsoft Excel 2019. From the analysis, it was found that the majority of the respondents are satisfied with transportation, space, and simplicity of access, all of the locations are well located geographically, tourists can easily cover all of the places at a time and the travel costs are reasonable. However, they are dissatisfied with information gaps, the absence of security, promotional activities, hotels, motels, bungalows, restaurants, and the present industry is limited. Several guidelines have been stated in the recommendation section that the concerned authorities can follow in order to improve the status.

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Section: Literature Reviewmentioning

confidence: 99%

Challenges and Expectations of Tourism Industry in Bangladesh: A Study on Burichang and Kasba Sub-districts of Cumilla and Brahmanbaria Districts

Islam

Hossain

2023

SAJSSE

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“…According to [32], tourism marketing is an approach supported by creating and proposing tourism goods and services that meet the wishes and preferences of tourists. As a result, the destination (remote areas) is encouraged to improve marketing strategies or combinations for target markets [30].…”

Section: Tourism Enterprises and Marketing Strategiesmentioning

confidence: 99%

Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies

Zhou

Ahmad

2022

Sustainability

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An effective marketing strategy is a critical contribution in any business including the tourism sector. Understanding marketing strategies increases business performance. The purpose of this study is to determine how service marketing strategies impact small town tourism business owners. Using an econometric model, the implementation of the 4P mixed strategy on the profitability and potential of service providers in Molise is investigated. Revenue, cost, and profit are the three areas analyzed. Results showed that service operators have to place emphasis on research and development, reflecting cultural identities and the adoption of modern media. Operators should emphasize marketing and sales promotions through websites and social media. Creating a quality brand and setting reasonable prices without exploiting consumers are essential strategies. In conclusion, strategies that emphasize knowledge management and team building should be put into practice. This study could help tourism businesses in small regions to be more sustainable. It is the first research study where Stan Shih’s innovation smiling curve has been used in an Italian region.

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“…In formula ( 7 ), l c represents the vector set represented by the points of interest. To ensure that the mining of interest points is comprehensive enough, it is necessary to use the characteristics of tourist similarity, social relations, and geographical location information to realize the mining [ 33 , 34 ]. Because the probability values of interest points are different, the standardized weighting method should be used for processing during integration, and the processing results should be substituted into the model of mining interest points.…”

Section: Realize the Design Of Intelligent Tourism Information Servic...mentioning

confidence: 99%

Intelligent Tourism Information Service Model considering Tourist Experience in the Environment of Internet of Things

Liu

2022

Computational Intelligence and Neuroscience

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Due to the narrow range of route search and the single choice of the optimal route during the peak period of tourists' tourism, resulting in a long walking time and relatively high route cost, an intelligent tourism information service model considering tourists' experience is proposed in the environment of Internet of things. Firstly, the overall architecture of the Internet of things environment is designed to obtain the characteristic data of the carrying capacity of scenic spots, including tourism resources, psychology, ecology, and economic carrying capacity, based on which the tourist perception experience model is constructed; different service functions such as in-depth mining of Web content, personalized information push, and data information conversion under the environment of Internet of things and the construction of intelligent tourism information service model are realized. The experimental results show that the passenger flow prediction error of the designed model is small and has a good prediction effect of tourist attraction selection demand.

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Tourism Products and Services in Bangladesh: Challenges and Suggestions

Cited by 5 publications

References 2 publications

Challenges and Expectations of Tourism Industry in Bangladesh: A Study on Burichang and Kasba Sub-districts of Cumilla and Brahmanbaria Districts

Challenges and Expectations of Tourism Industry in Bangladesh: A Study on Burichang and Kasba Sub-districts of Cumilla and Brahmanbaria Districts

Measuring the Psychological Behavior of Tourism Service Providers in Low-Income Regions: Implementing Effective Service Marketing and Performances Strategies

Intelligent Tourism Information Service Model considering Tourist Experience in the Environment of Internet of Things

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