Tourism Intelligence, Key to Reviving the Sector

Abstract

SummaryThe crisis caused by the COVID-19 pandemic has hit the tourism sector hard, causing an unprecedented drop in activity. This has accentuated the need for robust tourism knowledge systems that provide intelligence, improvements in competitiveness and greater efficiency in the sector, taking advantage of its potential through more collaborative and digital processes. The added value of this work is to define, based on existing literature and experience in different territories, the main aspects to be taken into account in the design of an integrated tourism knowledge and intelligence system. We are at a stage of recovery of tourism activity after the pandemic where digitalisation processes are key factors in the structural changes. Tourism intelligence systems must be based on collaboration between all the agents in the sector, on the consolidation and integration of information from different sources, on the application of technology and business intelligence techniques to provide high-value knowledge, on the contribution of the tourism sector to the development of the territories and on the improvement of competitiveness based on knowledge management.