Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Casais, Beatriz; Fernandes, Juliana Gomes; Sarmento, Mariana

doi:10.1016/j.jhtm.2019.11.010

Cited by 69 publications

(51 citation statements)

References 63 publications

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“…Hence, innovation in production has significant importance. According to the previous studies, innovation in production promises for goodwill as well as notable business gains for a food company (Casais, Fernandes, & Sarmento, 2020). The present study has explored that innovation in production has a significant influence on local product promotion of food companies in Thailand.…”

Section: Innovation In Production and Local Product Promotionmentioning

confidence: 93%

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

Sittisom¹,

Srimarut²

2020

RWE

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Creative agriculture is a vast and deep knowledge of a product from its preparation from raw material to the end consumer of the product. Hence creative agriculture deals with deep analysis, production process, and commercialization, of a product. The present study explored the relationship between food service quality, innovation in production, customers’ satisfaction, and local product promotion. Both the foodservice quality and innovation in production increase customer satisfaction and local product promotion. An increased level of customer satisfaction is also promising for the increment in local product promotion. A survey from 300 food engineers working with different food providing companies, were the respondents of the present study for the collection of primary data. Then, a statistical software, named Partial Least Square (PLS) was used for the finalization of the data analysis process. The results achieved from the data analysis were used for the accomplishment of the end results of the present study.

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Section: Innovation In Production and Local Product Promotionmentioning

confidence: 93%

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

Sittisom¹,

Srimarut²

2020

RWE

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“…El Marketing Relacional apoya al sector turístico pues permite tener relaciones a largo plazo con los clientes, es decir, está vinculado a la fidelización por que los visitantes demandan una experiencia más personalizada. El turismo requiere de información, relaciones entre el cliente y proveedor, lo que hace que esa experiencia sea un desafío para cada empresa (Casais et al, 2020).…”

Section: Cambio Del Marketing Relacionalunclassified

“…El marketing de relaciones trata de brindar experiencias y confianza al visitante, por lo que el emprendedor turístico, las instituciones públicas y gobiernos locales podrían utilizar el marketing de relaciones como un instrumento estratégico, para alcanzar una ventaja competitiva y obtener la confianza de los visitantes (Casais et al, 2020).…”

Section: Programa De Fidelidad Para Recompensa Al Turistaunclassified

Estrategias de Marketing Relacional para el desarrollo del Sector Turismo

Guangasi-Tomarima

Jácome-Malusin

Quisimalin-Santamaría

et al. 2021

593DPCEIT

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El sector turismo atraviesa una etapa demasiado compleja debido al COVID-19, virus que ha llevado muchas vidas humanas, y que actualmente no se ha podido controlar pues aún los casos de contagio incrementan, debido a ello se ha impuesto restriccio-nes de movilidad humana, restricciones de viajes, cierre de fronteras, aeropuertos y hoteles. El objetivo de este artículo es determinar estrategias de marketing relacional mediante la fundamentación teórica para el desarrollo del sector turismo. Se utilizó la metodología de investigación bibliográfica, la información se analizó a través de una encuesta dirigida a la población económicamente activa. El sector del turismo es el más afectado económicamente, lo que ha implicado pérdidas de negocios en un 28,4% y se evidencia un aumento del desempleo en un 21,1% según los encuesta-dos. Los gobiernos y emprendedores locales deberían implementar el marketing rela-cional, lo que ayudaría al desarrollo de estrategias que apoyen a este sector, cuyo fin es alcanzar la fidelización de los visitantes.

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“…P2P platforms differ from other operation modes, the subject of the transaction are peer individuals is a striking difference, which offer opportunities for both parties an in-depth understanding and offline interaction [8,9], convenient to establish social relations. In addition, the peers can optionally switch roles on both supply and demand sides, so many of them are so-called "prosumer" [1,7,[10][11][12][13][14].…”

Section: Introductionmentioning

confidence: 99%

Supply and demand matching model of P2P sharing accommodation platforms considering fairness

Wang

2020

Electron Commer Res

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Due to the continuous expansion of sharing economy, the diversification of users and the heterogeneity of resources and needs on P2P platform are speeding up, which makes it difficult to match the supply and demand of P2P platform effectively. Therefore, how to achieve effective matching between service providers and customers in an increasingly complex market is a question worthy of study. In order to achieve more effective matching of heterogeneous resources and requirements, this paper focuses on P2P sharing accommodation platform, advances a theoretical framework of fair matching and builds a matching model which considering fairness. First, we analyze the transaction mode of P2P sharing accommodation platform, proposed the framework of fair matching based on preferences consistency and fairness of matching. Second, we build a matching model based on fair matching, to maximize the consistency of preference and minimize the difference between supply and demand, the fair matching framework deals with heterogeneous resources and needs by matching diversified preferences. Finally, the effectiveness and feasibility of the strategy are verified by example and sensitivity analysis. This strategy provides optimization ideas for the matching issue of P2P sharing accommodation.

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Tourism innovation through relationship marketing and value co-creation: A study on peer-to-peer online platforms for sharing accommodation

Cited by 69 publications

References 63 publications

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

The Influence of Food Service Quality and Innovation Production on Local Product of Thailand: Study of Creative Agriculture

Estrategias de Marketing Relacional para el desarrollo del Sector Turismo

Supply and demand matching model of P2P sharing accommodation platforms considering fairness

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