Tourism Destination Image Perception Model Based on Clustering and PCA from the Perspective of New Media and Wireless Communication Network: A Case Study of Leshan

Abstract

The consistency of tourists’ perceptions of a destination and the public’s evaluation of that perception is the foundation of destination image construction. In this paper, the principal component analysis method is used to analyze the tourism competitiveness of Leshan based on the wireless communication platform, and the obtained multisource geographic data are clustered according to the theme, using LDA (latent Dirichlet allocation) document theme generation model and topic clustering technology of K -means clustering algorithm. The hot events and hot topics that tourists care about in scenic spots are quickly extracted during the time span of this study. The model shows that tourists’ destination image perception is an important antecedent variable of tourists’ behavior intention, and perceived value and local attachment are two important intermediary variables. As for the overall effect of tourists’ behavior intention, tourists’ destination image perception has the greatest effect, followed by perceived value, and local attachment is the smallest.

Web Text Analysis of Image Perception of Tourist Destinations

“…By comparing the motivation-image-intention relationship between potential visitors and repeat visitors, it was found that the interaction-seeking motivation, destination image, and visitor image congruence of repeat visitors had a greater direct effect on intention than that of potential visitors, while the novelty-seeking motivation and reassurance-seeking motivation of potential visitors had a greater effect on destination image than that of repeat visitors. Wang et al (2022) showed that the consistency between tourist's perception of the destination and the public's evaluation of the destination's perception is the basis of destination image construction. Tourists' destination image perception is an important antecedent variable of tourists' behavioral intention, and perceived value and place attachment are two important mediating variables.…”

Research on Mountain Tourism Image Perception Based on Web Text Analysis: A Case Study of Mount Lu Scenic Area in China

“…The tourism image has a significant impact on whether tourists are willing to travel and whether they have a willingness to revisit. Some scholars have explored the impact of cultural differences in tourism images on tourism behavior [6], while others have explored the relationship between perceived tourism images and tourism behavior in New Media Perspective [7]. In the process of online text dissemination, it is a combination of human-to-human communication and experience enhancement.…”

“…Consequently, a small portion of tourists may express a sense of disappointment. Purchase a scenic pass but the attractions repeat charges, garden in the garden (39) charges and attractions items are not clearly marked, deliberately so that tourists do not understand (5) the overall price is expensive (6) Scenic area management No one to manage the queue of tourists, the queue is chaotic (6) guides were tacitly allowed to cut the line (1) too many businesses in the scenic area attitude is also bad (4) management chaos, black (7) Through the comparison of the previous studies, the positive factors of tourists' perceptions of Lushan Fengji District were derived. After browsing through all the reviews, it is found that some tourists, although they give positive or better ratings, still have dissatisfaction from their language, and the problems raised in the bad reviews are more representative of tourists' negative factor perceptions, so the analysis of the negative factor perception factors of tourists in the bad reviews can represent the negative perceptions of all tourists.…”

Tourist Behavior in the Cruise Industry Post-COVID-19: An Examination of Service Quality, Corporate Image, and Intentions to Pay and Revisit

“…Indeed, the tourism image emerges from the subjective impression as a response to the external environment of the tourism destination, which acts on the tourists' brains to influence behavior. Therefore, this subjective domain is more important than objective reality [67,68]. Currently, company image continues to be regarded as an important factor and has garnered attention in the marketing field [69].…”