Tourism Destination Benchmarking Analysis

Abstract

Modern society is characterized by constant changes that are rapidly taking place and that are difficult to follow. Management of the company is forced to constantly adapt to changes, to systematically and continuously measures and compares their performance with business results of its competitors. A key condition for survival in the market is to achieve quality. Consequently, it is necessary to estimate their own competitive position and meet with examples of best practice in their own field of work, with the aim of an independent perspective for future development. Benchmarking is the process of defining own areas of business and the identification and understanding of business activities its competitors, in order to determine their own advantages and disadvantages. The objective of the company is to implement the perceived advantages of competitors in its business activities and thereby achieve a better market position. The results of the best practice analysis for the chosen destination indicate the direction which this destination should follow through creative copying an already successful and proven management and marketing models.

Strategic analysis of the external environment

“…Izvor: [16] Glavna svrha analize prikupljanja podataka jeste ta što treba da otkrije odstupanje sopstvene prakse i uzorak odstupanja od najboljih u praksi. Izbor partnera i prikupljanje podataka vrši se korišćenjem informacija koje kompanija prikuplja korišćenjem raznih izvora kako domaćih tako i stranih.…”

“…Na osnovu prikupljenih podataka u prethodnoj fazi, donosi se odluka o budućim aktivnostima. U ovoj fazi utvrđuju se član implementacije, uključivanje finansijskih i nefinansijskih sredstva, analiza troškova, koristi se i rizik korišćenja sredstava [16]. Opšte okruženje je šire okruženje od specifičnog, jer obuhvata celokupan poslovni ambijent jedne zemlje.…”

Açik Alan Rekreasyon Faali̇yetleri̇ni̇n Desti̇nasyon Kiyaslamasi Bağlaminda İncelenmesi̇: Nevşehi̇r - Konya İlleri̇ni̇n Karşilaştirilmasi

“…Destinasyon kıyaslaması ile destinasyonlar üstünlüğü elde etmeyi veya tutmayı amaçlamaktadır (Wöber ve Fesenmaier, 2004: 2-3). Destinasyon kıyaslamasına ilişkin olarak literatürde farklı yöntemler kullanılmıştır (Kozak ve Rimmington, 1999;Kozak, 2002;Kozak, 2004;Fuchs ve Weimair, 2004;Luque-Martinez ve Munoz-Leiva, 2005;Crouch, 2010;Martin ve Tomas, 2012;Zlatković, 2016). Destinasyon kıyaslamasında prensip olarak derecelendirme veya kıyaslama normları ile iki farklı şehir bölge veya ülke karşılaştırılmaktadır.…”

Developing a Competitive and Sustainable Destination of the Future: Clusters and Predictors of Successful National-Level Destination Governance across Destination Life-Cycle

“…Benchmarking is a tool often used for analyzing a destination's competitive position [25]. It can be conducted as internal, competitive, functional or generic, and it is an especially good tool for monitoring qualitative aspects of tourism development to systematically analyze performance, processes and strategies [26][27][28][29][30].…”