“…and after 2000, transition begun, but burdensome and already late (Lazić & Cvejić, 2011). The development of tourism in Serbia in the context of the restructuring of transition economies has received some limited research attention (Bjeljac, Brankov, Jovičić, Ćurčić, & Terzić, 2013;Dwyer, Dragićević, Armenski, Mihalič, & Knežević Cvelbar, 2016;Mulec & Wise, 2013;Petrović, Blešić, Vujko, & Gajić, 2017;Petrović et al, 2018), but this research has not previously taken a cultural perspective. Thus, this paper aims to analyze the impact of the GLOBE culture dimensions on the emergence of entrepreneurial activities in the Serbian municipality of Lazarevac, home to the industrial giant of the "Kolubara" coal mine.…”