Tourism and torremolinos

Pollard, John; Rodríguez, Rafael Domínguez

doi:10.1016/0261-5177(93)90059-t

Cited by 40 publications

(1 citation statement)

References 8 publications

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“…Despite the high relevance of tourism of this region, research focused on this industry is limited and mainly focused on the Costa del Sol (e.g. Fernández-Morales & Mayorga-Toledano, 2008;Jurado et al, 2012;Jurado, Damian, & Fernández-Morales, 2013;López-Sánchez & Pulido-Fernández, 2016) or on specific cities along the coast as Benalmádena (Almeida-García, Peláez-Fernández, Balbuena-Vázquez, & Cortés-Macías, 2016), Torremolinos ( Pollard & Rodriguez, 1993) or Malaga (Rodríguez, Molina, Pérez & Caballero, 2012), among others. As a result, there is no research about the rest of the province of Malaga, whose tourism industry has been increasing over the years.…”

Section: Introductionmentioning

confidence: 99%

A measure of tourist experience quality: the case of inland tourism in Malaga

Soler

Gémar

2017

Total Quality Management & Business Excellence

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Although Malaga is a major tourist destination, research focused on the coastal area.However, the interior of the province has a growing tourism industry, so this tourism industry needs to be studied. The goal of this study was to analyse the attractiveness of this destination through the perceived quality of tourists' experiences, measuring the effect of each agent involved in tourists' overall assessment of the destination.Using a two-step factorial analysis of data gathered with 660 valid questionnaires collected through an on-the-ground survey, the composition structure and relationships of satisfaction factors in the destination were identified. Subsequently, the relationships between each agent with tourists' overall assessment of the destination were extracted. The results suggest that tourism businesses are primarily responsible for the final quality of this destination, followed by organisations responsible of the management of tourism resources. Further, the results also show that there is room for improvement in quality. The worst ratings were given for the quality of leisure facilities and restaurants, while the aspects most valued by users have a low capacity for differentiation (i.e. climate, courtesy and value for money). Therefore, this tourist destination would benefit from implementing a system of integrated quality management.

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