Tourism Activities Development in Southern Coastal Province of West Java

Abstract

Development of ecotourism in southern coast of West Java did not receive enough government attention and should be well managed with variation of interesting tourist activities. This study aims to identify, analyze opportunities and constraints in the development of tourism activities on the southern coast of West Java. The method used in this study was descriptive method. The sample locations in this study were Jayanti Beach, Rancabuaya and Santolo. Primary data was collected through observations and interview with questionnaires as the instrument. Secondary data was collected through preexisting data from management or agency, literature review and internet to supplement data that has not been obtained either directly or from reference books. Data analysis used in this study are data reduction, data display and conclusion. Based on data analysis, most of the tourists (51% -74%) considered that tourism activity in three coasts were less attractive, fairly enough (20%) and enough (26%). Based on the analysis of the three coastal potentials, Jayanti Beach can be developed for culinary and edutourism destination, Rancabuaya Beach for camping, paragliding and fishing, and Santolo beach can be made into child friendly beach recreation. Development of activities on the three beaches will influence people's welfare. Keywords-special interest tourism; tourism activity development.

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