Tour Guide Attitude and Tourist Response in Virtual Tour: Appraisal Analysis
Abstract:Regardless of its importance in tourism, the use of appraisal theory in tourism research, particularly in the context of virtual tours, is relatively unexplored. This study aims to analyze the attitude of tour guides when describing tourist attractions and to find out the response of tourists. This research is a qualitative descriptive study. Data collection techniques were carried out by observation, documentation and questionnaires. Based on the appraisal analysis of the tour guides, there are two types of p… Show more
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