This article analyzes “Timestyle” in order to identify the persona in the Nation and World sections of Time, a weekly newsmagazine. The sample for the study consisted of articles by 30 staff writers, articles that were randomly selected from Time' s 1988 issues. These articles were analyzed in six categories adapted from Walker Gibson's Style Machine: (a) word size and familiarity, (b) subject words and pronouns, (c) verbs, (d) modifiers, (e) sentence length and subordination, and (f) other effects of tone. The analysis suggests that Time' s narrative voice is a powerful one. The narrator has the power to put us at ease, engage our feelings, secure our trust, and divert our attention.