Touching Without Touching: The Paradox of the Digital Age

Racat, Margot; Capelli, Sonia

doi:10.1007/978-3-030-36922-4_2

Cited by 4 publications

(6 citation statements)

References 112 publications

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“…These observations raise the issue of symbol-grounding of the words, phrases, or map images that appear in digital weather products. To what extent are linguistic symbols or map-based images related specifically and concretely to a physical object or condition, especially to one that a person may perceive [13,14,44]? Going outside to see a weather event (e.g., lightning, hail, and a tornado) after receiving notice of it digitally is an example of symbol-grounding (although one that can be dangerous).…”

Section: Grounding Symbols That Are Abstract Amodal and Arbitrarymentioning

confidence: 99%

Digital Weather Information in an Embodied World

Stewart

Bolton

2023

Informatics

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We review the emergence of digital weather information, the history of human embodied knowing about weather, and two perspectives on cognition, one of which is symbolic (amodal, abstract, and arbitrary) and the other being embodied (embodied, extended, embedded, and enacted) to address the question: Beyond the general weather information they provide, to what extent can digital devices be used in an embodied way to extend a person’s pick-up of weather information? This is an interesting question to examine because human weather information and knowledge has a long past in our evolutionary history. Our human ancestors had to pick-up immediate information from the environment (including the weather) to survive. Digital weather information and knowing has a comparatively short past and a promising future. After reviewing these relevant topics, we concluded that, with the possible exception of weather radar apps, nothing currently exists in the form of digital products than can extend the immediate sensory reach of people to alert them about just-about-to-occur weather—at least not in the embodied forms of information. We believe that people who are weather salient (i.e., have a strong psychological attunement to the weather) may be in the best position going forward to integrate digital weather knowing with that which is embodied.

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Section: Grounding Symbols That Are Abstract Amodal and Arbitrarymentioning

confidence: 99%

Digital Weather Information in an Embodied World

Stewart

Bolton

2023

Informatics

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“…At most, there would be images on a screen and sound from a speaker. Although sight and sounds may be among the most important of the human senses given their role in adaptation (Gibson, 1979(Gibson, /1986, digital platforms do not include a way to connect a person to touch, smell, taste, and to some of the subtler capabilities such as the senses of space and place (Racat & Capelli, 2020). Moreover, in these virtual experiences, one is missing the emotional connection that is so crucial to a full immersion with the weather (Hinds & Sparks, 2008;Richardson et al, 2016).…”

Section: Digital Offerings Of Weather and Climatementioning

confidence: 99%

Analogue Weather in a Digital World: On the Value of Integrating Both the Physical and the Technological in Day-to-day Experiences of Weather

Ae¹,

Bolton²

2021

Preprint

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Smartphones, tablets, and computers offer a wealth of digital information about the world and have transformed the ways we live. Our experiences of the world are now so much more mediated by digital devices than ever before. This is especially the case for living with (and under) the influences of our weather and climate. Here, we explore the idea that an ongoing digitalization of weather and climate, vis-à-vis technology, and the evolving discourse about them may be minimizing or obscuring the actual phenomenological experiencing of weather and climate. We first discuss trends in the digital portrayal of weather and climate and then contrast these with embodied experiences of the weather which, together with “old-school” physical observation techniques, we refer to as an analogue experiencing of the weather. In the third section, we discuss the value of integrating both digitalized and analogue experiences of the weather. Finally, we introduce some ways to become more attuned to the weather of one’s place while locating these experiences on the larger landscape of data and digitalized meteorology.

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“…The tactile sense (or the sense of touch) is the first of human senses to develop. It is obvious why since the largest sensory organ of human senses is skin [40]. Touch is a powerful tool as well as a warning system for communicating human thoughts and emotions non-verbally [8].…”

Section: Touchmentioning

confidence: 99%

“…The texture of a product influences customer's emotions hence their perception [40]. People also judge a material based on its smooth, fluffy or silky texture [40].…”

Section: Touchmentioning

confidence: 99%

“…The texture of a product influences customer's emotions hence their perception [40]. People also judge a material based on its smooth, fluffy or silky texture [40]. Krishna and Schwarz (2013), also mention how the sensation of warmth can cause people to experience intense emotions and can also affect the probability that consumers will purchase certain items [40].…”

Section: Touchmentioning

confidence: 99%

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Sensory Branding: A New Era in Dentistry

Marina¹

2020

OJDOH

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Aim: To build brand awareness and brand identity in today's recessed market, dental professionals need to find new ways to stimulate potential patients. Senses have been incorporated in branding techniques in all business fields including health sectors. The aim of this article is to improve the availability of marketing techniques in order to brand dental services through the five senses. Methods:In this article a non-systematic review has taken place for the theme of sensory dental branding including relevant marketing techniques for the last decade. Results:The implementation of every sense in dental marketing and branding is expected to have a great amount of benefits for both the dentist and his patients. Sensory branding can influence patient's feelings and behavior by using his/her senses in order to raise awareness, create positive perceptions and differentiate the dental professional from competitors. Conclusion:Multisensory marketing experience seems to lead to stronger dental brand recognition and image in a long term.

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Touching Without Touching: The Paradox of the Digital Age

Cited by 4 publications

References 112 publications

Digital Weather Information in an Embodied World

Digital Weather Information in an Embodied World

Analogue Weather in a Digital World: On the Value of Integrating Both the Physical and the Technological in Day-to-day Experiences of Weather

Sensory Branding: A New Era in Dentistry

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