Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions

Ornati, Michela

doi:10.1007/978-3-030-81321-5_3

Cited by 5 publications

(2 citation statements)

References 46 publications

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“…E-commerce sales worldwide are rapidly growing and are expected to rise from 1336 billion US dollars in 2014 to 6542 billion US in 2023 (Sabanoglu, 2020). In-store shopping was still prevalent over online (Mintel, 2018), however, especially COVID-19 lockdown periods gave online purchases a push. A major drawback in online shops remains consumers' inability to touch, handle or feel the product physically.…”

Section: Introductionmentioning

confidence: 99%

Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making

Wilfling

Havenith

Raccuglia

et al. 2022

International Journal of Fashion Design, Technology and Educati

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The lack of sensorial input in the e-commerce domain impairs consumers' online apparel purchases. Therefore, it is important to identify possible compensatory cues to present the 'feel' of a garment in an enhanced way. This study investigates how visual interpretation of the feel of fabrics is related to the actual feel. Haptic textile attributes of seven fabric swatches were quantified in an online questionnaire (part I), simulating an online shopping experience. Separately, a physical assessment of samples mailed to participants (part II), simulating an inperson shopping experience, was performed. Part I and II comprised 20 participants each. No robust significant difference was found between sex. The comparison of the visual only and the visual-haptic assessment showed higher variability and lower scores of the haptic attributes in the visual only session. Especially textile surface structure related haptic attributes could not be conveyed visually and needed tactile sensory input to assess.

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Section: Introductionmentioning

confidence: 99%

Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making

Wilfling

Havenith

Raccuglia

et al. 2022

International Journal of Fashion Design, Technology and Educati

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“…1, i.e., XR, haptic communication, and holographic communication. 1 Via introducing the concept, basic implementation procedure, and the network requirements Teleconference [28], [75] Tele-operation [54], [68] E-heath [64], [87] E-commerce [88], [89] Smart home [90], [91] Manufacturing [92], [93] Tourism and travel [94], [95] Metaverse [9], [45], [77], [96] for each of the three forms, we aim to sketch an overall picture of immersive communications. The requirements of representative immersive communications use cases are illustrated in Fig.…”

Section: Immersive Communications: Concepts and Requirementsmentioning

confidence: 99%

Toward Immersive Communications in 6G

Shen,

Gao,

et al. 2023

Preprint

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The sixth generation (6G) networks are expected to enable immersive communications and bridge the physical and the virtual worlds. Integrating extended reality, holography, and haptics, immersive communications will revolutionize how people work, entertain, and communicate by enabling lifelike interactions. However, the unprecedented demand for data transmission rate and the stringent requirements on latency and reliability create challenges for 6G networks to support immersive communications. In this survey article, we present the prospect of immersive communications and investigate emerging solutions to the corresponding challenges for 6G. First, we introduce use cases of immersive communications, in the fields of entertainment, education, and healthcare. Second, we present the concepts of immersive communications, including extended reality, haptic communication, and holographic communication, their basic implementation procedures, and their requirements on networks in terms of transmission rate, latency, and reliability. Third, we summarize the potential solutions to addressing the challenges from the aspects of communication, computing, and networking. Finally, we discuss future research directions and conclude this study.

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A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion

Ornati

2023

Springer Proceedings in Business and Economics

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Dress is an embodied, physical experience which the touch-deprived sensory affordances of today’s screen technologies can only simulate. However, advances in haptic and virtual technologies suggest a re-embodied experience of dress might be possible in increasingly immersive digital fashion environments. These developments are explored through postphenomenology, which posits that technology mediates and co-determines relations between humans and the world, helping to shape the socio-cultural normative and value frameworks within which such phenomena occur. A model is proposed which conceptualizes these developments and serves as an interpretive framework of dress (dis)embodiment and technological mediation in digital fashion.

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Touch in Text. The Communication of Tactility in Fashion E-Commerce Garment Descriptions

Cited by 5 publications

References 46 publications

Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making

Can you see the feel? The absence of tactile cues in clothing e-commerce impairs consumer decision making

Toward Immersive Communications in 6G

A Conceptual Model of Dress Embodiment and Technological Mediation in Digital Fashion

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