Abstract:A fundamental problem in the area of human values is the mechanism by which values affect overt behavior. The idea that values have a powerful directive force on behavior is intuitively appealing but difficult to operationalize. As Guthrie (1952) contended when he said that Tolman's learning theory left the rat in the maze "buried in thought," cognitive theories have tended to be insufficiently specific about the nature of the cognition-behavior relationship. Cognitive theories have traditionally criticized th… Show more
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