The Roman economy has been defined as an agrarian regime, where wheat was mainly cultivated combined with livestock farming and intensive cash crops such as wine and olive oil. Possibilities for economic growth in a winegrowing area such as the Laetanian region in Hispania Citerior depended upon changes in agrarian productivity but were subject to agro-ecological and agroeconomic endowments that could affect the settlement patterns, the fluctuations in population, the forms of production related to the vineyard crop capacities, the spread of new techniques of cultivation and processing and the adoption of new technological advances. The combination of these factors explains how comparative advantages arose from other winegrowing territories, achieved through intensification and specialization processes that generated an increase of winemaking production surplus capable of being traded in different overseas markets.