We put forward a tight-binding model for rhombohedral topological insulators materials with the space group D 5 3d (R3m). The model describes the bulk band structure of these materials over the whole Brillouin zone. Within this framework, we also describe the topological nature of surface states, characterized by a Dirac cone-like dispersion and the emergence of surface projected bulk states near to the Dirac-point in energy. We find that the breaking of the R3 symmetry as one moves away from the Γ point has an important role in the hybridization of the px, py, and pz atomic orbitals. In our tight-binding model, the latter leads to a band mixing matrix element ruled by a single parameter. We show that our model gives a good description of the strategies/mechanisms proposed in the literature to eliminate and/or energy shift the bulk states away from the Dirac point, such as stacking faults and the introduction of an external applied electric field. PACS numbers: 81.05.ue 73.43.Lp 31.15.A-arXiv:1802.07864v1 [cond-mat.mes-hall]