Topic mining of real-time discussions: what catches the attention of live-streaming esports viewers?

Wang, Wenche; Fan, Jiajia

doi:10.1080/16184742.2022.2117397

Cited by 11 publications

(19 citation statements)

References 67 publications

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“…The growing body of research on esports has unveiled several pertinent demand factors (e.g. Wang and Fan, 2022;Watanabe et al, 2022). However, no studies appear to have delineated the roles of skill and popularity in esports demand.…”

Section: Literature Review 21 Skill and Popularity In Sport Demandmentioning

confidence: 99%

“…Esports fans are committed (Brown et al, 2018); fandom is hence a principal predictor of esports viewership (Tang et al, 2022). This impact extends to the popularity of esports live-streaming channels (Watanabe et al, 2022) and commentators (Wang and Fan, 2022). Esports viewership also differs by genre, with multiplayer online battle arena (MOBA) games being the most popular (Tang et al, 2022).…”

Section: Esportsmentioning

confidence: 99%

“…Women are normally less interested in competitive or violent games such as first-person shooting (FPS) games (Hartmann and Klimmt, 2006;Tang et al, 2021). Traditional demand factors, including outcome uncertainty (Xiao, 2020), match quality, and temporal factors (Wang and Fan, 2022;Watanabe et al, 2022), also significantly determine esports viewership.…”

Section: Esportsmentioning

confidence: 99%

“…Online esports demand is related to contest quality and consumers' preferences (Wang and Fan, 2022;Watanabe et al, 2022). In Equation (2), ContestQuality i includes the combined current season winning percentage of competing teams prior to the match (CWins i ) and the final score difference (Score Diff i ) (Buraimo and Simmons, 2015).…”

Section: Regression Modelmentioning

confidence: 99%

“…Sport management scholars have scrutinized esports viewer motivations (e.g. Hamari and Sj€ oblom, 2017;Qian et al, 2020b) and a growing stream of research focus on esports demand (Wang and Fan, 2022;Watanabe et al, 2022). Viewers normally consume esports online, such as via Twitch and YouTube Gaming (Sj€ oblom et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

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Returning for skill or popularity? The demand for esports match replay

Wang

2022

IJSMS

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PurposeAmong scholarly analyses of sport demand, few have considered the demand for match replays despite replays' indispensable role in sport broadcasts. Different from live matches, viewers of match replays generally have access to match outcomes. Outcome uncertainty is thus less relevant in attracting viewers. This paper addresses this research gap by analyzing the demand for replays of competitive esports matches.Design/methodology/approachWe collected match replay data for two competitive esports leagues, CrossFire Pro League and King Pro League, from two Chinese esports online platforms, Douyu.com and Huya.com. Drawing on two economic theories of superstar effects—a skilled-based theory and a popularity-based theory, we performed regression analyses and dominance analyses to examine the demand for esports match replays.FindingsOur results indicated skill to be more important in the demand for tactical games while non-skill-popularity is more instrumental in attracting viewers to replays of leisurely games. The platform with knowledge-sharing features also exhibited a stronger skill impact for tactical games.Originality/valueFindings contribute to the understanding of sport match replays and offer implications for esports organizers and broadcasters to market games effectively.

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Section: Literature Review 21 Skill and Popularity In Sport Demandmentioning

confidence: 99%