Top management team's green entrepreneurial attitude and its influence on green ebusiness adoption: empirical evidence from tour operators in Tanzania

Green entrepreneurial orientation, boundary-spanning search and enterprise sustainable performance: The moderating role of environmental dynamism

“…This suggests that GEO can influence the acquisition of ESP through different mediated transmissions (e.g., Habib et al, 2020 ). However, little scholarly attention has been paid to the equilibrium state of triadic sustainable performance and the relative state associated with ESP ( Koe et al, 2014 ; Masele, 2019 ). The results of this study show that although GEO has different explanatory power for economic performance, environmental performance and social performance, the three show a basic balance among them.…”

“…Green entrepreneurial orientation is the integration of the concept of green entrepreneurship into strategic orientation, the essence of which is to sustainably improve and enhance the quality of the ecological environment through individual or enterprise entrepreneurial activities, and ultimately achieve coordinated and sustainable development of financial performance, ecological environment and social responsibility ( Wang et al, 2015b ). The results of several researchers have verified the contribution and differential impact of GEO on financial performance ( Jiang et al, 2018 ), environmental performance ( Ndubisi and Nair, 2009 ), social performance ( Masele, 2019 ), and innovation performance ( Xia, 2019 ). Also, it has been concluded that green entrepreneurship (Extreme Green Entrepreneurship Leaders and Outsiders; Domańska et al, 2018 ), green entrepreneurial activity (the number of companies that have adopted environmental criteria as an indicator of green entrepreneurial activity; Alwakid et al, 2021 ) have a positive impact on the sustainability of the business triad, but they do not focus on the GEO.…”

“…Green entrepreneurial orientation is a cognitive choice of top managers of enterprises and is considered as an important strategic decision for the sustainable development of enterprises ( Pratono et al, 2019 ). Most of the available literature has concluded that GEO positively affects the acquisition of ESP ( Koe et al, 2014 ; Jiang et al, 2018 ; Masele, 2019 ; Habib et al, 2020 ).…”

Sustainable artificial intelligence: A corporate culture perspective

“…Attitudes determine behaviors associated with sustainable development, such as green ebusiness adoption (Masele 2019), and norms, such as a company's commitment to the environment (Singh et al 2018). Thus, we assume that pro-environmental attitudes (Bissing-Olson et al 2013;Yadav et al 2018) and a positive attitude to change (Vodonick 2018) would support the adaption of SAI as a tool and standard for corporate sustainability (Upstill-Goddard et al 2016).…”

“…A positive attitude to change in the context of SAI would translate into a positive attitude towards the opportunities of SAI to support the SDGs. A regression analysis by Masele (2019) shows the influence of the three components of green attitudes, i.e., green affection, green conation, and green cognition, on green ebusiness adoption. If adapted to SAI, green affection would describe an openness to taking risks through SAI realization without perceiving SAI as threatening, as the targeted use and the consideration of SAI as an end of sustainable development might prevent undesired outcomes to some degree.…”