“…The demographic approach emphasizes differences in directly measurable demographic attributes of individuals, such as gender, age, and tenure as determinants of attitudes, group process and effectiveness. The cognitive approach, in contrast, studies differences among team members through direct questionnaire measures of perceived differences in knowledge, values, and skills between individual team members who may be homogeneous or heterogeneous on demographic indicators (e.g., Kilduff et al, 2000;Nemeth, 1986).Research has shown that both types of group diversity may have both beneficial and detrimental effects on team functioning. On the one hand, demographic diversity may offer some advantages, including an increase in creativity, innovation, and the quality of performance (e.g., Drach-Zahavy & Somech, 2001;Watson, Kumar & Michaelsen, 1993).…”