“…Updated information on market size, growth of key segments, adoption barriers, effectiveness of marketing decisions, and so forth is, if anything, even more critical when these and other pieces of information are rapidly changing. Complicating the issue is the presence of other peculiarities of the Chinese new venture market: the turbulent nature of the economic environment, the changing levels of available institutional support, and the unknowns introduced by political networking Atuahene-Gima, 2001, 2002;Li and Li, 2007). The nature of the Chinese marketplace makes excellent, formal information gathering critical in any market condition, particularly when the market itself is emerging.…”