Attentional priming involves speeded selection of task-relevant visual search items when search stimuli remain constant from one search to the next. There is a tendency in the literature to interpret diverse priming effects as reflecting activity modulations of the same mechanisms. Priming effects in various different paradigms (from lower-level to higher-level features) have been used interchangeably to study the nature of priming, even when tasks differ vastly in difficulty and neural mechanisms involved. Another view is that priming is a characteristic of all perceptual mechanisms, that operate at different processing levels. Here, this issue was addressed by contrasting time courses and relative sizes of priming effects for repetition of a lower-level and higher-level feature (color vs. facial expression). Attentional priming was tested in two odd-one-out search tasks, one involving discrimination, the other present/absent judgment. Firstly, the sizes of the normalized priming effects were very different for color and expression and secondly, color priming effects lasted for much longer than expression priming, as measured with memory kernel analyses, suggesting that the mechanics behind the effects differ. These two forms of priming should therefore only be compared with great caution. Generally, the results suggest that priming occurs at many levels of processing and can take many forms. This view is highly consistent with research on the neural mechanisms of priming. Priming of attention shifts should be thought of as a general principle of perceptual processing.