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Executive SummaryPhotovoltaic (PV) systems are installed by several types of market participants, ranging from residential customers to large-scale project developers and utilities. Each type of market participant frequently uses a different economic performance metric to characterize PV value because they are looking for different types of returns from a PV investment. We find that different economic performance metrics frequently show different price thresholds for when a PV investment becomes profitable or attractive. Additionally, several project parameters, such as financing terms, can have a significant impact on some metrics [e.g., internal rate of return (IRR), net present value (NPV), and benefit-to-cost (B/C) ratio] while having a minimal impact on other metrics (e.g., simple payback time). As such, we find that the choice of economic performance metric by different customer types can significantly shape each customer's perception of PV investment value and ultimately their adoption decision.In this analysis, we characterize PV economic performance for three ownership types: residential customers who purchase their own PV systems, commercial customers (for-profit companies) who purchase their own PV systems, and residential and commercial customers who lease PV equipment or buy PV electricity from a third-party company. We characterize the differences in PV economics for each customer based on the different tax implications of ownership. We do not characterize PV economics for large-scale PV developers or utilities because they frequently use complex project financing structures (Harper et al. 2007) that are beyond the scope of this analysis.We compare PV economic returns for different PV customers using the following economic performance metrics:• Net present value (NPV)• Profitability index (PI)• Benefit-to-cost (B/C) ratio
• Internal rate of return (IRR)• Modified internal rate of return (MIRR)• Simple payback and time-to-net-positive-cash-flow (TNP) payback
• Annualized monthly bill savings (MBS)• Levelized cost of energy (LCOE).We characterize relative PV economics for each metric over a range of system characteristics, including PV ...