“…When people use self‐control, do they subsequently seek to gratify selfish desires, grabbing what they can for themselves? Much research would seem to suggest so (Achtziger, Alós‐Ferrer, & Wagner, ; Halali, Bereby‐Meyer, & Ockenfels, ; Moore & Loewenstein, ; Osgood & Muraven, ; Gino, Schweitzer, Mead, & Ariely, ; Mead, Baumeister, Gino, Schweitzer, & Ariely, ; Cantarero & Tilburg, ; Vohs, Baumeister, & Ciarocco, ; DeWall, Baumeister, Gailliot, & Maner, ). Some of us began with that hypothesis but were led to entertain a competing hypothesis.…”