2016
DOI: 10.1080/21640629.2016.1198580
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Too hot to handle? A social semiotic analysis of touching in “Bend it like Beckham

Abstract: This article examines the cinematic portrayal of touching and its politics in sports coaching, exploring how social interactions between coach and athlete are symbolically represented. The analysis focuses primarily on a well-known British-produced film, Bend it like Beckham (2002), in which scenes exhibit different forms of touching. The construction of intimate coach-athlete relationships captured through a series of filmed encounters is analysed through a social semiotic frame. This requires judgements abou… Show more

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