Together we are one &amp;ndash; or are we? The role of organisational identity in the early stages of a strategic alliance

Tobin, Timothy J.; Casey, Andrea

doi:10.1504/ijsba.2010.036094

IJSBA

2010

DOI: 10.1504/ijsba.2010.036094

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Together we are one – or are we? The role of organisational identity in the early stages of a strategic alliance

Timothy J. Tobin¹,

Andrea Casey

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Together we are one – or are we? The role of organisational identity in the early stages of a strategic alliance

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