2018
DOI: 10.1017/err.2018.43
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Tofu Steaks? Developments on the Naming and Marketing of Plant-based Foods in the Aftermath of the TofuTown Judgement

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Cited by 9 publications
(12 citation statements)
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“…Meat products regulation contains only general sales descriptions, but currently no different language versions of terms for meat products like sausage, prosciutto or steak. Therefore, establishing a list of protected terms for meat products (where plant-based meat alternatives would not be included) in the EU is challenging [ 27 ].…”
Section: Labeling Regulationsmentioning
confidence: 99%
“…Meat products regulation contains only general sales descriptions, but currently no different language versions of terms for meat products like sausage, prosciutto or steak. Therefore, establishing a list of protected terms for meat products (where plant-based meat alternatives would not be included) in the EU is challenging [ 27 ].…”
Section: Labeling Regulationsmentioning
confidence: 99%
“…The statements that assert similarity between animal-based foods and alternatives have been strongly countered by stakeholders within animal agriculture (Keefe 2018;Boler and Woerner 2017;Bonny et al 2015). Questions about the appropriate terminology to be used in marketing and labelling in relation to the alternatives have also led to regulatory battles (Stephens et al 2018a;Petetin 2014;Lee 2018;Bhat et al 2019;Carreño and Dolle 2018;Bolton 2017). Within the EU, it is currently prohibited to use protected terms such as 'milk' or 'cheese' for plant-based products even when preceded by specifications of their plant origin.…”
Section: Promissory Narratives and Tensions On Marketsmentioning
confidence: 99%
“…Within the EU, it is currently prohibited to use protected terms such as 'milk' or 'cheese' for plant-based products even when preceded by specifications of their plant origin. With meat, similar restrictions do not currently apply on the EU level (Carreño and Dolle 2018;Bolton 2017). 2 The studies call for further clarification of the EU regulatory structures for cell-based meat and milk and more generally for novel foods (Petetin 2014).…”
Section: Promissory Narratives and Tensions On Marketsmentioning
confidence: 99%
“…As described in literature, milk products are considered to be more regulated than meat products. This view is supported by the fact that there are more legal names for the milk products category than there are for meat (Carreño & Dolle, 2018;Pisanello & Ferraris, 2018). Legal names for foods can be found in Annex VII of the CMO, in which the list is structured based on the categories provided in Article 78 of this Regulation.…”
Section: Consumer Protectionmentioning
confidence: 99%
“…Legal names for foods can be found in Annex VII of the CMO, in which the list is structured based on the categories provided in Article 78 of this Regulation. As there are more terms for which dairy alternatives are prohibited for use, sales descriptions for plant-based alternatives for dairy are subject to more restrictions than those for fish and meat (Carreño & Dolle, 2018). A food company has freedom in naming their product as long as there is no legally determined name (legal name).…”
Section: Consumer Protectionmentioning
confidence: 99%