2015
DOI: 10.1371/journal.pone.0117219
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Tobacco Use and Mass Media Utilization in Sub-Saharan Africa

Abstract: BackgroundMedia utilization has been identified as an important determinant of tobacco use. We examined the association between self-reported tobacco use and frequency of mass media utilization by women and men in nine low-to middle-income sub-Saharan African countries.Methodology/Principal FindingsData for the study came from Demographic and Health Surveys conducted in Burkina Faso, Ethiopia, Liberia, Lesotho, Malawi, Swaziland, Uganda, Zambia and Zimbabwe over the period 2006–2011. Each survey population was… Show more

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Cited by 27 publications
(41 citation statements)
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“…However, there are very limited data on knowledge and perceptions of the health hazards of smokeless tobacco used commonly by women. A previous study assessing tobacco use in sub-Saharan Africa shows that about 72% of women do not read printed media material at all 31 . Hence, while public health awareness campaigns to educate the public on the risks of tobacco use are imperative, there is the need to identify the appropriate form of media campaign for specific groups in the population, particularly the rural population.…”
Section: Continuedmentioning
confidence: 96%
See 1 more Smart Citation
“…However, there are very limited data on knowledge and perceptions of the health hazards of smokeless tobacco used commonly by women. A previous study assessing tobacco use in sub-Saharan Africa shows that about 72% of women do not read printed media material at all 31 . Hence, while public health awareness campaigns to educate the public on the risks of tobacco use are imperative, there is the need to identify the appropriate form of media campaign for specific groups in the population, particularly the rural population.…”
Section: Continuedmentioning
confidence: 96%
“…These findings highlight the need for anti-tobacco campaigns for all other types of tobacco products. Available research shows a decrease in the likelihood of tobacco use with mass media utilization 31 . In Nigeria, there is a high prevalence of knowledge of the health effects of tobacco, particularly cigarette smoking 18,32 .…”
Section: Continuedmentioning
confidence: 99%
“…Although the news databases we searched covered a wide range of African news sources, they encompassed primarily print and web-based media, excluding television news broadcasts and indexing only one source of radio news (a popular form of mass media in several African countries) (Achia, 2015). In addition, for 23 countries, Access World News did not index all news items from all news sources covered; instead, it indexed selected news items, without specifying its selection criteria.…”
Section: Methodsmentioning
confidence: 99%
“…Studies have explored youth exposure to tobacco advertisements in mass media (Agaku, Adisa, Akinyamoju, & Agboola, 2013) and the link between youth and adult consumption of mass media and risk of tobacco use (Achia, 2015). However, we are unaware of studies examining African media coverage of other tobacco issues.…”
mentioning
confidence: 99%
“…Given the focus on women's cancers-breast and cervical cancers-tobaccorelated cancers were excluded, although there is likely to be a more robust literature on ICT applications in that context. 24,25 All the articles we identified focused on LMICs in Africa or Asia. The lack of low-income countries or countries in Latin America or central Asia may be a limitation of our search strategy.…”
Section: Review Limitationsmentioning
confidence: 99%