Tobacco and alcohol use behaviors portrayed in music videos: a content analysis.

Abstract

IntroductionDespite widespread public health campaigns, tobacco and alcohol continue to be used by a substantial proportion of adolescents. '-7 Tobacco and alcohol use appear to be occurring at younger ages, and they are correlated with one another, as well as with other problem behaviors.5-13 This clustering of problem behaviors is a particular concern with regard to adolescents who initiate tobacco and alcohol use during early adolescence.5'7"0 These data suggest that public health approaches may need to target other sources of influence on these behaviors.Adolescents

Adolescents’ exposure to tobacco and alcohol content in YouTube music videos

“…In contrast, however, mention of tobacco was not reported by Roberts et al ., as its presence was deemed too low. Our figures for tobacco branding and alcohol content indicate that these were also more prevalent in our sample than in an analysis of television music videos shown on four American television networks in 1994 by DuRant et al 36. Thus, it appears that the prevalence of both tobacco and alcohol content is higher in contemporary digital on‐line music videos than in equivalent media from earlier years.…”

“…Further, social media have provided tobacco companies with new opportunities to promote their products 32 and generate favourable attitudes towards tobacco, including intention to smoke, in young non‐smokers 33. In the 1990s and early 2000s televised music videos included significant alcohol and tobacco content 34, 35, 36. However, music videos are now viewed predominantly via on‐line channels such as YouTube, and are another potentially important source of exposure.…”

Portrayals of Overweight and Obese Individuals on Commercial Television

“…One central channel has been the popular media, whose treatment of such issues is important because their content communicates social norms and models behaviors. [23][24][25][26] Just as media portrayals of alcohol or tobacco use may glamorize these activities, media images of various body types may shape viewers' perceptions of overweight and obese individuals. Social science researchers, [27][28][29] social commentators, 30,31 and the popular press 32 contend that television in particular may perpetuate negative stereotypes of obese persons because of its idealization of thin characters.…”

Alcohol, Advertising, Media, and Consumption among Children, Teenagers, and Young Adults

“…Since the late 1970s much research has thus focused on studying the portrayal of alcohol in popular television entertainment programming, notably television drama serials (soaps) and series, while a significant but less prolific body of research has also emerged into the portrayal of alcohol and drinking in other genres and media, such as film (Cook & Lewington, 1979;Denzin, 1991;Roberts, Henriksen, & Christenson, 1999;Stern, 2005), radio (Pitt, Forrest, Hughes, & Bellis, 2003;Daykin, Irwin, Kimberlee, Orme, Plant, McCarron, et al, 2009), popular music lyrics (Cruz, 1988;Herd, 2005), popular fiction (Cellucci & Larsen, 1995;Greenman, 2000) and music videos (DuRant, Rome, Rich, Allred, Emans, & Woods, 1997;Robinson, Chen, & Killen, 1998;Van den Bulck & Beullens, 2005;Beullens & Van den Bulck, 2008). Given the rapid growth and popularity of the internet, mobile phones and related new media technologies in the last 10-15 years, it is perhaps surprising that only a small number of studies (e.g.…”