To what extent luxury retailing can be smart?

Pantano, Eleonora; Passavanti, Rosanna; Priporas, Constantinos‐Vasilios; Verteramo, Saverino

doi:10.1016/j.jretconser.2018.03.012

Cited by 51 publications

(38 citation statements)

References 63 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The fashion industry has changed rapidly in the last few years, due to the high demand for new products that push the industry to reduce the time to launch new collections (Cook & Yurchisin, 2017), the opportunities and risks of the new technologies for the fashion industry (Pantano, Passavanti, Verteramo, & Priporas, 2018), and the increasing cost of returns (Yuan & Shen, 2019). For instance, there is a growing segment of consumers who need to obtain apparel just for a special occasion or/and for a specific business/professional purpose.…”

Section: Theoretical Backgroundmentioning

confidence: 99%

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

Pantano

Stylos

2020

Psychology and Marketing

Self Cite

View full text Add to dashboard Cite

Past literature argued that the purchase of luxury goods is driven by people's motivation to conform or fit into our economic and social system. In this study, the authors focus on a new aspect of consumption, that is, renting instead of purchasing luxury goods, backed by the emerging opportunities of sharing economy platforms. Drawing upon the analysis of spontaneous consumers' online communications(in the form of tweets), this study aims to investigate the motivations to engage with luxury garment renting within a collaborative consumption context. To this end, a series of automatic content analyses, via two studies, were conducted using the tweets posted with respect to the Run the Runway collaborative consumption platform. Results demonstrate consumers' increased willingness to show their social status through renting rather than owning luxurious apparel based on five main motivators (need to wear new clothes for a special event, inspirations created by the products/brands, possibility to explore a new way of consuming luxury goods, need to make more sustainable choices, and to increase the life cycle of each luxury product). The implications of these findings are discussed, while they pave the way for future research in collaborative consumption of luxury retailing.

show abstract

Section: Theoretical Backgroundmentioning

confidence: 99%

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

Pantano

Stylos

2020

Psychology and Marketing

Self Cite

View full text Add to dashboard Cite

show abstract

“…research employed a multiple case study approach, so as to increase the robustness of the findings (Eisenhardt, 1989;Yin, 2014). Case studies are appropriate in order to provide responses in why and how questions for the phenomena being investigated (Yin, 2014), to bring rich data to light (Gerring, 2009) and are suited to capturing knowledge from practitioners (Bonoma, 1985;Kapoulas and Ratkovic, 2015;Pantano et al, 2018). A case study is defined…”

Section: Methodsmentioning

confidence: 99%

“…In fact, the continuous availability of innovative systems is largely modifying the retail landscape (Inman and Nikolova, 2017;Pantano et al, 2017;Willems et al, 2017), in terms of: (i) providing entertainment experiences for consumers, while integrating leisure factors (Arnold and Reynolds 2003;Backstrom 2011;Dacko, 2017;Demirkan and Spohrer 2014;Johnson et al, 2015;Jones 1999); (ii) consumer-retailer relationship building (Pantano, 2014); (iii) layout and atmosphere (Demirkan and Spohrer 2014;Pantano 2016; Poncin and Mimoun 2014); (iv) evolution of the physical point of sale (Pantano and Verteramo 2015); and (v) benefits for retailers (Alexander et al, 2005;Evanschitzky et al, 2015;Hagberg et al, 2016;Hristov and Reynolds, 2015;Papagiannidis et al, 2017;Tsai et al, 2010). Pantano and colleagues (Pantano et al, 2018;Pantano and Verteramo, 2015) referred to the three main technology categories which are dramatically changing retailing: social media, mobile technologies and in-stores systems (i.e. augmented reality).…”

Section: Introductionmentioning

confidence: 99%

The use of new technologies for corporate marketing communication in luxury retailing

Passavanti

Pantano

Priporas

et al. 2020

QMR

Self Cite

View full text Add to dashboard Cite

Purpose The purpose of this paper is to explore the extent to which luxury brand retailers use new technologies as a tool for corporate marketing communication. Design/methodology/approach The authors used a multiple-case study approach consisting of five information-rich cases, with the similar characteristics of large firms selling luxury brands which are aware of the importance of innovation. In each company, the authors interviewed the key person in charge of marketing innovation strategies and collected data from annual reports, press releases and direct observation of all the new technology categories used. Findings The findings of this paper reveal that this sector is considerably aware of the benefits of using new media as a marketing communication tool, while the effective use of these new media is still limited. Research limitations/implications This paper provides an empirical contribution to the emerging topic of innovation and technology management in retailing, with the emphasis being placed on the luxury sector through an in-depth investigation of the usage of new technologies by the firms studied. Originality/value This paper is the first one investigating thoroughly the luxury sector usage of new technologies to improve corporate marketing communication.

show abstract

“…Choo, Moon, Kim, and Yoon 2012Luxury is a mix of products, services or brands of high price, excellent quality, aesthetic beauty, pleasure, exclusivity or rarity De Barnier, Falcy, and Valette-Florence (2012) Luxury includes three domains, such as inaccessible luxury, intermediate luxury and accessible luxury Kapferer and Michaut (2015) Luxury represents a relatively small sector of the economy attract increased attention and have become highly visible Mundel, Huddleston and Vodermeier (2017) Luxury represents an increasingly affordable consumption, especially if considered consumers of the new millennium, the millennial. Pantano, Passavanti, Priporas and Verteramo (2018) Luxury represents rich people with rich lives, a sort of exclusive and inaccessible lifestyle and consumption is driven by social attributes such as self-expression and self-presentation, and the need to exhibit a social position. Amatulli, De Angelis, Pichierri and Guido 2018"Luxury is a large and lucrative sector serving as one of the most relevant engines of growth in many countries" (p. 72) Stathopoulou and Balabanis 2019Luxury represents abstractness and is often related to notions of quality, social status, exclusivity, premium price, heritage and authenticity.…”

Section: Luxury Luxury Brands and Luxury Consumptionmentioning

confidence: 99%

“…Second, significant studies have also been conducted at the managerial level. Pantano, Passavanti, Priporas and Verteramo (2018) analysed the extent to which luxury retail could be intelligent by comparing the different luxury sectors; in particular, they analysed the effectiveness of the presence of a digital marketing and innovation department within a company in terms of the knowledge management of sales activities. This study, however, presented several limitations that could be overcome through future empirical research; in fact, the comparison concerned several luxury sectors and the reference sample consisted only of a limited number of large companies in the sector.…”

Section: Conclusion and Future Research Directionsmentioning

confidence: 99%

Social Media Marketing and Luxury Consumption: A Literature Review

Colella¹,

Amatulli²,

Martínez–Ruiz³

2019

IJMS

View full text Add to dashboard Cite

People and companies worldwide are by now involved and attached to web 2.0 technologies and in particular to social media platforms. In this context, these digital technologies and social media have modified and improved the way to communicate and collaborate between companies and customers in all sectors through by implementing effective interaction mechanisms. However, the approach to social media and digital technologies in sectors such as luxury has been slower. Therefore, the main aim of this study is firstly to systematically examine and review the current studies conducted on the related area of social media and luxury marketing. Secondly, in addition to providing an overview of the main themes and trends covered by the relevant literature, this review has focused on the consumption of luxury and the dual dimension that it can take in a social media context. Third, a systematic review of the literature on academic research on social media marketing in luxury brands was conducted to collect, examine and synthesize the reactive studies. This review also provided important insights on social media marketing in luxury brands and key research topics were classified into three insights, on consumer behavior, brand awareness and advertising activities in a social media context. Therefore, this study, for both academics and marketer manager, could represent a solid theoretical basis for empirical studies on the phenomenon of social media marketing in the field of luxury marketing and luxury brands.

show abstract

To what extent luxury retailing can be smart?

Cited by 51 publications

References 63 publications

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

The Cinderella moment: Exploring consumers' motivations to engage with renting as collaborative luxury consumption mode

The use of new technologies for corporate marketing communication in luxury retailing

Social Media Marketing and Luxury Consumption: A Literature Review

Contact Info

Product

Resources

About