“…Choo, Moon, Kim, and Yoon 2012Luxury is a mix of products, services or brands of high price, excellent quality, aesthetic beauty, pleasure, exclusivity or rarity De Barnier, Falcy, and Valette-Florence (2012) Luxury includes three domains, such as inaccessible luxury, intermediate luxury and accessible luxury Kapferer and Michaut (2015) Luxury represents a relatively small sector of the economy attract increased attention and have become highly visible Mundel, Huddleston and Vodermeier (2017) Luxury represents an increasingly affordable consumption, especially if considered consumers of the new millennium, the millennial. Pantano, Passavanti, Priporas and Verteramo (2018) Luxury represents rich people with rich lives, a sort of exclusive and inaccessible lifestyle and consumption is driven by social attributes such as self-expression and self-presentation, and the need to exhibit a social position. Amatulli, De Angelis, Pichierri and Guido 2018"Luxury is a large and lucrative sector serving as one of the most relevant engines of growth in many countries" (p. 72) Stathopoulou and Balabanis 2019Luxury represents abstractness and is often related to notions of quality, social status, exclusivity, premium price, heritage and authenticity.…”