To what extent do political parties utilize similar frames?

Abstract

How parties compete by utilizing frames in the public debate is not well understood. A widespread understanding is that parties tend to compete by talking past each other, i.e. when they utilize dissimilar frames. This article relies on a unique data set of parties’ framing of four individual policy questions over two decades in Denmark to examine frame overlap, i.e. when parties adopt similar frames. Results show that parties utilize similar and dissimilar frames in the public debate. However, a high degree of frame similarity was generally found across parliamentary blocs (between the leading mainstream party from each bloc, their leading junior coalition partner, and the two blocs) and most often a very high degree of overlap was found within parliamentary blocs (between the leading mainstream party and its junior coalition partner). This result suggests a need to rethink thoroughly how to understand and study interaction among parties utilizing frames.