To trust or not to trust? Trust landscape of organic animal husbandry: Mapping consumer attitudes and information demands in Germany
Elisa Bayer,
Sarah Kühl
Abstract:A mainly positive attitude of consumers towards organic animal husbandry with its higher keeping standards compared to the legal regulations is evident. However, less is known about consumers’ detailed expectations of organic husbandry and in particular their attitude and trust along the value chain of organic animal products. Which consumers trust the most, and how do they want to be informed about organic animal husbandry? Where along the chain are trust deficits that should be addressed in the future to sup… Show more
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