To “talk the walk” or to “walk the talk”? Employer branding and HRM synergies in small and medium-sized hotels
Irene Zografou,
Eleanna Galanaki
Abstract:PurposeSome firms excel at positively presenting their employer brand (talk), while others excel at effectively implementing human resource management (HRM) practices for the benefit of the employees (walk). Which approach is more effective? Focusing specifically on small and medium-sized hotels (SMHs), this study explores the relation of employer branding (EB) and HRM practices with organizational performance (OP).Design/methodology/approachStratified sampling was used to identify 34 top management figures (o… Show more
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