Abstract:Lifshin et al. found that death primes increased support for killing animals, suggesting that the killing of animals serves a terror management function. The present research adds to this by suggesting that protecting animals can also serve a terror management function when people see such behaviors as culturally valuable. In three studies ( N = 765), environmental contingent self-worth (ECSW) moderated the effect of death primes on attitudes toward animals. Attitudes toward animals also mediated the effect of… Show more
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