To profit or not to profit: the private higher education sector in Brazil

Salto, Dante J.

doi:10.1007/s10734-017-0171-8

Cited by 19 publications

(12 citation statements)

References 24 publications

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“…Brazil's higher education system is the largest in Latin America. Recently and with rapid growth, private for-profit institutions have been established in this system; currently, these corporations manage one of the world's largest markets in private higher education for-profit [55]. In this context, quality assurance of Brazilian higher education is questioned [56].…”

Section: Discussionmentioning

confidence: 99%

Predicting and Explaining the Acceptance of Social Video Platforms for Learning: The Case of Brazilian YouTube Users

2019

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This study aims to predict and explain the acceptance of social video platforms for learning. A research model is proposed that explains that the intention of using these platforms is based on the perception of performance, social influence, and hedonic motivation. To validate the model, 568 Brazilian YouTube users were surveyed. The data were analyzed with partial least squares structural equations modeling (PLS-SEM). In particular, the predictive power of the model was assessed using the PLSpredict procedure. The results of this study can help to understand and forecast the use of these platforms for learning in developing countries.

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Section: Discussionmentioning

confidence: 99%

Predicting and Explaining the Acceptance of Social Video Platforms for Learning: The Case of Brazilian YouTube Users

2019

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“…This is also the case in Brazil. In fact, there are many authors who study private HE in Brazil in terms of supply and demand and the role of private institutions (Barbosa, 2012;Martins, 2013;Sampaio, 2015;Bezerra et al, 2017;Salto, 2017;De Campos et al, 2017;Knobel and Verhine, 2017). However, "these studies develop a research agenda related to the privatization and marketization of higher education" (Salto, 2017, p. 814), without focus on service branding, the main proposal of this research.…”

Section: Literature Review 21 Brazilian Higher Educationmentioning

confidence: 99%

Service branding from the perspective of higher education administrators

Endo

Farias

Coelho

2019

MIP

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Purpose The purpose of this paper is to provide empirical insights about service branding from higher education administrators (HEAs) perspectives and to identify the main factors involved in their strategic thinking in this sector. Design/methodology/approach Adopting a qualitative approach, 22 in-depth interviews were performed in Brazilian HEAs to analyze service branding as a strategic institutional process in this context. Findings Findings reveal that service branding depends on several factors, e.g., in this case, deep integration between branding and services, leadership involvement, strong value propositions, sharing of strategic guidelines, branding experiences and, finally, credibility and reputation. Excellence of service is considered essential in higher education (HE) and, therefore, service branding faces the challenge of promoting the provision of quality services. Originality/value Although there have been many studies relating to HE and branding, few authors have studied service branding in educational sector and which issues must be observed in a competitive marketplace.

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“…Os trabalhos de Helena Sampaio (2014b) e de Dante Salto (2018) são duas exceções ao colocar em perspectiva comparada as características dos cursos do setor público e os dois segmentos do setor privado (lucrativo e sem fins lucrativos). Ambos os autores destacam as transformações ocasionadas pela atuação das empresas lucrativas, como a concentração da oferta nos conglomerados e a padronização do ensino.…”

Section: Clarissa Tagliariunclassified

“…A análise dos padrões de expansão dos subsistemas privados mostra como o ensino superior empresarial e sem fins lucrativos também se distanciam quando consideramos as características dos cursos. Neste sentido, nossos resultados não sustentam a literatura existente que descreve as instituições com fins lucrativos e sem fins lucrativos como tendo fronteiras fluidas (Sampaio, 2014a;Salto 2018).…”

Section: Considerações Finaisunclassified

Expansão do ensino lucrativo e retração das instituições sem fins lucrativos no ensino superior brasileiro

Tagliari

2022

Plural (São Paulo, Online)

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O presente artigo mobiliza os microdados do Censo do Ensino Superior para comparar as características dos cursos que concentraram o crescimento das matrículas nas instituições lucrativas e sem fins lucrativos entre 2010 e 2016. Analisamos as tendências observadas à luz das principais mudanças regulatórias, das dinâmicas de mercado e das políticas públicas de ampliação do acesso ao ensino superior privado. Os resultados indicam que o balanço entre lógicas organizacionais, regulação do ensino superior e subsídios públicos fomentou padrões de expansão bastante distintos entre as instituições lucrativas e sem fins lucrativos, contrapondo as interpretações que afirmam haver isomorfismo na oferta de cursos de graduação no Brasil. Ademais, as análises evidenciam que a atuação dos conglomerados de ensino pode significar um forte encolhimento das instituições sem fins lucrativos.

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To profit or not to profit: the private higher education sector in Brazil

Cited by 19 publications

References 24 publications

Predicting and Explaining the Acceptance of Social Video Platforms for Learning: The Case of Brazilian YouTube Users

Predicting and Explaining the Acceptance of Social Video Platforms for Learning: The Case of Brazilian YouTube Users

Service branding from the perspective of higher education administrators

Expansão do ensino lucrativo e retração das instituições sem fins lucrativos no ensino superior brasileiro

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