To Pay through the Nose? The Reasons for Millennials Willingness to Pay Premium for Green Products

Anggraeni, Rila; Susilowati, Christin

doi:10.1108/978-1-80262-431-120221009

Cited by 2 publications

(2 citation statements)

References 52 publications

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“…In regards with green products, early studies have shown that millennials today begin to consider the importance of preserving the environment and are willing to purchase eco-friendly products even at higher price. In addition, green product management can be applied to formulate green marketing strategy effectively (Anggraeni & Susilowati, 2022).…”

Section: The Influence Of Green Incentives On the Motivation To Becom...mentioning

confidence: 99%

Green Entrepreneurship Motivation Model

Sulastiningsih

Wikaningtyas

2023

Acad. J. Interdiscip. Stud.

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The average poverty rate of Yogyakarta Province is surprisingly higher than that of Indonesia. In order to decrease the figure, numerous approaches are taken, among others the empowerment of small business owners, particularly green entrepreneurs. This research aims at determining factors that influence the knowledge about becoming green entrepreneurs and developing green entrepreneurship motivation model to reduce poverty, specifically in Yogyakarta Province. For this study, a questionnaire survey was employed. The population comprises small business owners. With purposive sampling, 240 final respondents were collected. To analyze the data, SEM (Structural Equation Modeling) method was applied. The results suggest that the knowledge about green entrepreneurship is affected by educational institutions and media, which further positively influence the motivation to become green entrepreneurs. Another finding indicates that the role of public figures serves as a factor that influences such a motivation. The entrepreneurial motivation is so far determined largely by economic aspects, i.e. earning income to provide for the family. Therefore, a synergy of public figures, the government, and SMEs are called for to expand the knowledge about green entrepreneurship as well as motivate further to becoming green entrepreneurs. Received: 21 December 2022 / Accepted: 12 February 2023 / Published: 5 March 2023

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Section: The Influence Of Green Incentives On the Motivation To Becom...mentioning

confidence: 99%

Green Entrepreneurship Motivation Model

Sulastiningsih

Wikaningtyas

2023

Acad. J. Interdiscip. Stud.

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“…Therefore, companies always try to actively communicate, inform and promote all of these "green" activities to the audiences and consumers using all available marketing platforms in order to relay all of these messages effectively (Aldaas et al, 2022;Basu et al, 2022;Padilla and Collazo, 2022). In this case, all of the efforts spent by the companies in order to effectively promote, communicate and convince consumers and other people regarding all of the responsible, sustainable and eco-friendly business activities performed by these companies were known as green marketing (Martins, 2022;Bhattacharyya, 2022;Anggraeni and Susilowati, 2022;Puttawong and Kunanusorn, 2021).…”

Section: Introductionmentioning

confidence: 99%

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

Wilson

Edelyn

2022

JBAM

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This study was conducted in order to determine some reasons or factors which could motivate or influence consumers’ intention to purchase or buy green cosmetics which were marketed in Indonesia. Using and adopting the modified version of the theory of planned behavior (TPB) framework, this study attempted to assess the role of three factors, namely attitude, perceived price and subjective norms, in affecting and influencing Indonesian consumers’ purchase intention to buy green cosmetics. Using and implementing survey method, questionnaires were chosen as the main tools for collecting and gathering all of the data needed from the respondents, in which, all of these questionnaires were distributed to all respondents in a virtual manner using google forms. Respondents who participate in this study are consumers who’ve purchased or bought any kinds of green cosmetic products from any brands which were sold in Indonesia at least twice (2x) for the past 1 year. A non-probability sampling method in the form of purposive sampling method was implemented in order to ensure the conformity of the respondents with the respondents’ criteria set in this study. A total of 786 data were collected all of the respondents, in which, after conducting thorough analysis and assessment concerning the all of these data, a total of 54 data were omitted due to incomplete or unsuitable responses, thus confirming that 732 data were usable to be assessed in this study. Using PLS-SEM method, authors concludes that all three variables, which are attitude, perceived price, and subjective norms play significant roles in affecting consumers’ intention toward buying green cosmetics in Indonesia

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To Pay through the Nose? The Reasons for Millennials Willingness to Pay Premium for Green Products

Cited by 2 publications

References 52 publications

Green Entrepreneurship Motivation Model

Green Entrepreneurship Motivation Model

Predicting Indonesian Consumers’ Intention to Buy Green Cosmetics Using The Modified TPB Framework

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