To make or buy commercialization: A synthetic control approach
Jason Coupet
Abstract:Many public service organizations engage in commercialization, or market‐oriented strategies designed to generate non‐public revenue for the organization. Managers and policymakers sometimes choose to “buy” these commercialization strategies by setting up separate organizations, ostensibly to avoid inefficiencies associated with coordinating market activity within an organization designed for public service. Using a synthetic control approach, this study measures the effect on efficiency of a commercialization… Show more
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