To invest or not to invest in digital initiatives? An exploratory examination of procedures, evaluation criteria and barriers
Patrick Kraus,
Julian Kappl,
Dennis Schlegel
Abstract:PurposeDue to the disruptive nature of digital transformation, firms can hardly ignore the further digitalisation of processes and business models. Implementing such initiatives triggers enormous investments in infrastructure and software, making the evaluation of digital investments crucial for a firm’s competitive situation.Design/methodology/approachGiven the dynamics and uncertainties inherent in digital transformation, a qualitative, inductive research approach based on semi-structured interviews with hig… Show more
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