To have or have not: Buy buttons on social platforms

Martínez–López, Francisco J.; Li, Yangchun; Su, Wan; Feng, Changyuan

doi:10.1016/j.jbusres.2019.07.029

Cited by 8 publications

(4 citation statements)

References 67 publications

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“…Although the study on the effects of subscription status on the YouTube user experience may be lacking in the literature, findings from previous studies that investigated the effects of buy button on social media users may provide useful information. The buy button in social media is a link or visual on a social media page, allowing users to click and transfer users to another page, such as a payment page that allows users to make payment for their purchases [15]. The authors found that the buy button contributed to better shopping experience and higher willingness to purchase the products.…”

Section: Subscription and Youtube User Experiencementioning

confidence: 99%

Acceptance of YouTube as a Learning Platform during the Covid-19 Pandemic: The Moderating Effect of Subscription Status

Yaacob¹,

Saad²

2020

TEM Journal

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The interests of the researcher towards the use of technology in learning surged during the Covid-19 pandemic as more users were expected to use online resources due to the limited face-to-face activities and the new norm that encouraged social distancing. This study aimed to investigate the factors that affected a student's acceptance of YouTube as learning resources. Based on the Technology Acceptance Model (TAM), this study investigated the role of subscription status as a moderator variable. The data were collected during the Movement Control Order (MCO) that was placed on Malaysians, involving 340 students of a distance education program. The findings of this study supported TAM, in which the student's acceptance towards YouTube as learning resources was related to the perceived ease of use, perceived usefulness and social influence. This study also reported that the subscription status did not moderate the relationship between the factors and the student's acceptance. Therefore, this study implies that students accept YouTube as learning resources either as a subscriber of the YouTube channel or otherwise. This study significantly contributes to the literature by investigating the acceptance of YouTube a learning resource during the Covid-19 pandemic.

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Section: Subscription and Youtube User Experiencementioning

confidence: 99%

Acceptance of YouTube as a Learning Platform during the Covid-19 Pandemic: The Moderating Effect of Subscription Status

Yaacob¹,

Saad²

2020

TEM Journal

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“…In each round, our online experimental task displayed tick-by-tick 252 consecutive prices of one stock and enabled a participant to continuously buy and sell their shares in various volumes without transaction fees using six quick-trade buttons. On online platforms, buy buttons are a call-to-action feature 54 , 55 that moderates the execution of a transaction. In our task, the buttons were designed to measure trading activity in three ways: (1) number of transactions, (2) average trading volume, and (3) overall volume of all traded shares.…”

Section: Resultsmentioning

confidence: 99%

The influence of upward social comparison on retail trading behaviour

Andraszewicz,

Kaszás,

Zeisberger

et al. 2023

Sci Rep

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Online investing is often facilitated by digital platforms, where the information of peer top performers can be widely accessible and distributed. However, the influence of such information on retail investors’ psychology, their trading behaviour and potential risks they may be prone to is poorly understood. We investigate the impact of upward social comparison on risk-taking, trading activity and investor satisfaction using a tailored experiment with 807 experienced retail investors trading on a dynamically evolving simulated stock market, designed to systematically measure various facets of trading activity. We find that investors presented with an upward social comparison take more risk and trade more actively, and they report significantly lower satisfaction with their own performance. Our findings demonstrate the pitfalls of modern investment platforms with peer information and social trading. The broad implications of this study also provide guidelines for improving retail investor satisfaction and protection.

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“…Numerous researchers highlighted that consumers require trust and confidence in technology adoption (Cho and Sagynov, 2015;Rehman et al, 2020). Researchers also argue that consumers who do not trust the entrepreneurs and the technological platforms will refuse to be involved in online transactions (Hussein, 2019;Mart ınez-L opez et al, 2019;Rehman et al, 2020). They postulate that the degree of trust will positively influence consumer behaviour.…”

Section: Hypotheses Developmentmentioning

confidence: 99%

Social commerce adoption: a study on consumer's online purchase behaviour of perishable pastry products

Rahman

Hanafiah

Zahari

et al. 2022

BFJ

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PurposeThis study investigates the relationship between social commerce adoption determinants, perceived trust and purchase behaviour among pastry product consumers.Design/methodology/approachThe research data were collected using a five-point Likert from 409 pastry consumers through an online survey. Partial least square-structural equation modelling (PLS-SEM) was utilised to test the study model and hypotheses.FindingsThe study findings indicate that pastry consumers perceived social commerce as effortless, engaging, enjoyable, can be trusted, simple to use and time-saving, motivating them to consume pastry products via social commerce platforms.Practical implicationsThis study provides insights and implications for social commerce researchers and marketers related explicitly to perishable products.Originality/valueThis study is one of the few studies that predict and explain the consumer acceptance of social commerce in the pastry products realm. As only a handful of research has endeavoured to research social commerce, this study findings contribute to the conceptualisation of technology acceptance theory by understanding the determinants of social commerce adoption among consumers.

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To have or have not: Buy buttons on social platforms

Cited by 8 publications

References 67 publications

Acceptance of YouTube as a Learning Platform during the Covid-19 Pandemic: The Moderating Effect of Subscription Status

Acceptance of YouTube as a Learning Platform during the Covid-19 Pandemic: The Moderating Effect of Subscription Status

The influence of upward social comparison on retail trading behaviour

Social commerce adoption: a study on consumer's online purchase behaviour of perishable pastry products

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