To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding

Luo, Lijuan; Hanyi, Shen; Zheng, Yujie; Yuan, Yufei

doi:10.1080/10447318.2024.2368974

International Journal of Human–Computer Interaction

2024

DOI: 10.1080/10447318.2024.2368974

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To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding

Lijuan Luo,

Shen Hanyi,

Yujie Zheng

et al.

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To Gift or Not: Understanding Gifting Behavior on Live Streaming Platforms from the Perspective of Social Influence and Herding

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References 90 publications

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