“…To counter bad economic news, Chávez appeared on television and radio with inflammatory rhetoric that targeted the media, businesses, and foreign countries often demonizing American imperialism and neoliberalism (McCarthy-Jones, et.al., 2011). Chávez used semi-theological rhetoric about reinventing individuals, so that a new society could be built based upon a new man, new society, and new ethos (Wilde, 2018). This concept reappears much later in Mission Vuelvan Caras goals that emphasized values of altruism, solidarity, and social utility of work as alternatives to both consumerism and individualism (Upchurch, et.al., 2014).…”